A 20-meter Easter egg, 12,000 hand-painted eggs, and six weeks of events: a Brazilian mountain town is going all in for Easter 2026.
Starting February 28, the highland town of Campos do Jordão — Brazil’s highest city — launches the most ambitious Easter season in its history. Titled “As Páscoas de Campos” (“The Easters of Campos”), the six-week program aims to draw 500,000 visitors through a packed calendar of culture, sport, food, and entertainment.
The concept behind the season is simple but bold: Easter doesn’t have to be just one weekend. Organizers want visitors to experience the holiday in multiple ways, across different neighborhoods, at their own pace. The event is a joint effort by the Campos do Jordão City Hall, the Aproveite Campos do Jordão Consortium, and the Cozinha da Mantiqueira Association.
A record-breaking centerpiece
The visual anchor of the season will be a 20-meter-tall Easter egg installed in the Capivari district — a structure that organizers hope will be recognized as the world’s largest Easter egg. Decorations will also transform the city’s entrance arch and Abernéssia Square into festive landmarks.
A community-built tree made from 12,000 Easter eggs painted by local schoolchildren adds an emotional layer to the celebrations, connecting residents directly to the event’s identity.
Sports lineup for every level
The sporting program is among the most diverse ever assembled for Easter in Brazil. Highlights include:
— The Campos do Jordão International Half Marathon, with distances of 5 km, 10 km, and 21 km, featuring Olympic champion Maurren Maggi as honorary ambassador, in partnership with the São Paulo Athletics Federation (FPA);
— A scenic walk through the Horto Florestal, marking the park’s 85th anniversary;
— A pet-friendly Easter egg hunt;
— A cycling tour through Capivari;
— A horseback riding excursion.
An interactive city-wide scavenger hunt will place check-in totems at ten locations — including Portal, Abernéssia, Capivari, Jaguaribe, Bairro dos Melos, Alto do Lageado, Caminho do Horto, Alto da Boa Vista, Itapeva, and Lagoinha. Participants who check in at five or more spots unlock exclusive discounts at partner businesses. The initiative is coordinated by the Campos do Jordão Chamber of Commerce.
Mountain flavors on the menu
The Cozinha da Mantiqueira network — representing over 30 local restaurants — will anchor the gastronomic offering. Each participating venue will create a signature Easter dish built around regional ingredients: salt cod, trout, lamb, chocolate, and pine nuts (pinhão), among others.
The initiative spotlights the culinary identity of the Serra da Mantiqueira mountains and positions Campos do Jordão as a year-round food destination, well beyond the winter festival that traditionally drives most tourism.
“The idea is to turn Easter into a full season, not just a single holiday weekend. By offering sports, cultural, and gastronomic activities for six weeks, Campos do Jordão can attract visitors for longer periods, encouraging return trips and strengthening the destination as a complete option throughout the year.” — Sidney Isidro, Director of the Aproveite Campos do Jordão Consortium
Photo: Divulgação
Gostou do nosso conteúdo?
Seu apoio faz toda a diferença para continuarmos produzindo material de qualidade! Se você apreciou o post, deixe seu comentário, compartilhe com seus amigos. Sua ajuda é fundamental para que possamos seguir em frente! 😊