Endless summer: why families are picking Ceará

With sun almost guaranteed, Ceará’s coastline is becoming Brazilian families’ top choice, backed by more flights and all-ages experiences year-round.

Brazil’s tourism surge helps explain the shift. In 2025, the country welcomed nearly 9.3 million international visitors, up 37.1% from 2024, according to Ministry of Tourism figures reported by BBC News Brasil.

Why Ceará’s coast stands out

The biggest structural advantage is the climate. With strong sunshine and warm average temperatures, Brazil relies less on rigid peak seasons to keep travel demand moving throughout the year.

That advantage is especially clear in the Northeast. Correio Braziliense notes the region has some of Brazil’s highest solar incidence, supporting steadier tourism flows across different months.

The data behind Ceará’s momentum

From January to August 2025, Ceará received 69,623 international tourists on direct flights, a 29.67% increase year over year, according to Revista Ceará.

Expanded air connectivity, including new international routes to Madrid, Lisbon, and Montevideo, reinforces the idea that the state has become a repeatable, plan-ahead option for families.

All-ages trips, from kids to grandparents

Fortaleza remains the main gateway, but places like Aquiraz, Taíba, Aracati, Majorlândia, and smaller villages along the east and west coasts are gaining attention. The appeal is to combine nature, culture, and fun with manageable distances and reliable infrastructure.

Aquiraz, about 20 minutes from Fortaleza’s airport, has become a family-travel hub driven by Beach Park. The destination includes Parque Arvorar and Aqua Park, ranked the second-best water park in the world and the best in the Americas by TripAdvisor 2025.

Add dining options, access to Porto das Dunas beach, resort-style lodging, and Vila Azul do Mar, a public promenade with shows, restaurants, and attractions. For many groups, having everything anchored in one area makes the trip smoother when traveling with children.

Nearby routes round out the experience. In Aracati, the IPHAN-listed historic center, colonial houses along Rua Grande, and the meeting of the Jaguaribe River with the ocean create outings that mix leisure with learning—at a pace that works for multigenerational groups.

Taíba, a former fishing village, offers a calmer rhythm, steady winds, and preserved scenery. It suits families looking to step away from crowded hotspots without giving up buggy rides, wind sports, sunset viewpoints, and local cuisine.

The economic impact

The numbers show up in revenue, too. From January to May 2025, tourism in Ceará generated R$ 5.5 billion, with average hotel occupancy at 73.8%, according to Portal IN.

In practical terms, near-guaranteed sun, cooling coastal winds, and a shoreline that alternates between lively beaches and quieter hideaways make Ceará feel like a place where summer never ends. For Brazilian families, that means more freedom to travel outside peak periods and still find options for every age on the same trip.

Photo: Divulgação, Pousada Taíba Blauset