Fazzenda Park Resort closes 2025 with 30% revenue jump, 15% ADR rise, and 96% occupancy. Stands out in Brazil’s leisure hotel sector, boosting SC tourism.
Records cement top spot
The Vale do Itajaí resort beat targets amid tourism rebound. 96% occupancy marks rare annual feat in hospitality. Average daily rate rose 15% via infrastructure upgrades.
New spacious restaurant and expanded leisure areas boosted comfort. Guest focus turned stays into lasting memories. Trained staff kept personalized service during peaks.
Sustaining 96% occupancy demands flawless operations. Our human capital delivered the warmth that’s our signature.
Strategies drive triumphs
First half hit 98% occupancy. Black Friday brought R$ 30 million and 15,000 room nights. Digital multichannel and on-site welcome built loyalty.
Outpaces industry: Brazilian resorts at 59-65% occupancy, hotels up 15.9%. Fazzenda doubled growth on experiential tourism wave.
Commercial manager Antonio Coradini credits guest feedback. Demand for nature and luxury propelled the SC hotspot.
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