At SBC Summit, To All Games and IDTCEMA signed a deal to bring LOTERJ-licensed VLTs and secure digital entertainment to hotels.
Licensed lottery operator To All Games has entered into a strategic agreement with the Institute for Development, Tourism, Culture, Sports and Environment (IDTCEMA) to install dedicated digital entertainment rooms in hotels. This marks the company’s first retail operation, featuring video lottery terminals (VLTs) regulated by LOTERJ.
The new spaces will blend seamlessly with hotel environments, offering guests a safe, compliant, and modern leisure option. All transactions will be processed via PIX, with real-time equipment monitoring, hotel registration, and full operation traceability to ensure regulatory compliance.
For the hospitality sector, the initiative creates an additional revenue stream while enriching the guest experience. The presence of VLTs can drive restaurant and bar consumption, increase average spending, and elevate the hotel’s brand positioning.
“This agreement marks an important step in To All Games’ expansion strategy… The project focuses on governance, technology, and user protection,” said Afonso Dias, COO of To All Games.
The partnership was signed by Bruno Omori, president of IDTCEMA, and Afonso Dias, COO of To All Games. It aims to merge hospitality with innovation, transforming hotels into regulated venues for physical gaming experiences.
To All Games will provide the full operational infrastructure, including fraud prevention systems, data protection, and ongoing technical support across participating hotels.
This initiative places the hospitality industry at the forefront of digital entertainment integration, creating new revenue channels and strengthening Brazil’s tourism ecosystem.
Photo: Divulgação
