Mavsa Resort launches Black Friday All Inclusive with up to 40% off

Mavsa Resort’s Black Friday campaign highlights family experiences near São Paulo, with discounts up to 40%.

Cesário Lange, November 2025 – The Mavsa Resort, a premium all-inclusive located just 90 minutes from São Paulo, launches its “Black Friday All Inclusive: the magic of living everything as a family near SP” campaign. With a projected 30% increase in direct bookings and 15% in average ticket value, Mavsa reinforces Black Friday as a key relationship and loyalty strategy.

“Our guests seek comfort, safety and convenience — but above all, moments together. That’s why this campaign aligns perfectly with our purpose: creating emotional memories and unforgettable family experiences,” says Thamiris Guimarães, Marketing Manager at Mavsa Resort.

Three phases, one integrated strategy

The campaign unfolds in three stages, creating a continuous customer journey. The first, running until November 16, is dedicated to the VIP List, an exclusive channel for the most engaged clients. Between November 19 and 26, early sales open for this group with priority booking and exclusive deals. Finally, from November 28 to 30, the offers extend to the general public, with discounts of up to 40% on stays in 2026.

VIP subscribers also enjoy 12 interest-free installments and extra discounts for PIX payments. “During Black Friday week, rates will have up to 40% off for stays between January and November 2026,” adds Thiago Souza, Sales Manager at Mavsa Resort.

All inclusive in São Paulo’s countryside

With 800,000 m² of space and 174 accommodations — plus 93 under construction — Mavsa stands out as one of São Paulo’s most complete resorts. Its structure includes a water complex, adventure and sports areas, a petting farm, mini zoo, and a high-standard gastronomy offering vegan and vegetarian options.

“Children find guaranteed fun here, with supervised recreation from age 3. The City of Dreams features rides, electronic games, a mini Ferris wheel and carousel, while the petting farm and mini zoo bring guests closer to ponies, goats, llamas and rabbits,” explains Adrianne Vasconcelos, Executive Director of Mavsa Resort.

The outdoor complex offers beach tennis, footvolley, sand volleyball, soccer clinics, and adventure sports such as zipline, paintball and climbing. On the lakes, guests can enjoy stand-up paddle, kayaking, pedal boats and fishing. The traditional Hidro Show adds daily music and entertainment by the pool.

Gastronomy and live entertainment

With a premium all-inclusive system, the main restaurant offers themed dinners every night — Italian, Mediterranean, Brazilian, Portuguese, Spanish and Arabic — plus pizza and pasta stations. On Saturdays, an oriental buffet adds a special flavor to the menu.

Mavsa Prime combines live music and a rotating festival of flavors, featuring ribs, Brazilian pub dishes, Mexican Tex-Mex cuisine and freshly grilled barbecue.

About Mavsa Resort

Located in Cesário Lange (SP), Mavsa Resort is a premium all-inclusive surrounded by nature, ideal for families seeking comfort and leisure. With award-winning cuisine, full recreational facilities and event spaces for up to 1,000 people, the resort is led by Ademar Fakri Vasconcelos, whose Fábrica da Magia creates all in-house scenography and costumes, ensuring unique and memorable experiences.

More information: mavsaresort.com.br | @mavsaresort | linkedin.com/company/mavsa-resort-convention