Brand USA launches America the Beautiful Game, a dynamic trip hub with AI road trips and experiences tied to 2026 World Cup host cities.
Digital hub guides fans across the U.S. in 2026
After more than three decades, the United States will again host the world’s biggest football tournament in 2026. To help supporters plan their trips and make the most of the country beyond matchdays, Brand USA has launched America the Beautiful Game, a new trip‑planning hub.
The platform is designed to inspire and guide football fans who want to explore the U.S. before, during and after the FIFA World Cup 2026. In doing so, it connects the excitement of the game with routes and experiences in multiple regions.
AI‑powered road trips and 250 things to do
Available at AmericaTheBeautiful.com/Football, the hub serves as a starting point to discover must‑see attractions, local food and AI‑generated road trips. These itineraries link the 11 U.S. host cities to nearby destinations and points of interest.
Aligned with the America 250 celebrations, which mark 250 years of U.S. independence, Brand USA highlights 250 things to do across the country. This edition shines a spotlight on the Beautiful Game, featuring 50 activities and attractions in and around the host cities during the tournament.
Experiences on and off the pitch
“The United States offers unparalleled experiences for football fans, both inside and outside the stadiums,” says Fred Dixon, Brand USA’s president and CEO. He sees the World Cup as a unique chance to combine passion for the sport with unforgettable holidays in the U.S.
Dixon invites fans to arrive early and explore the country’s iconic destinations. Moreover, he points out that the tools available at AmericaTheBeautiful.com will inspire and guide visitors as they plan their once‑in‑a‑lifetime trip.
Each host city offers a unique mix of sports history and cultural experiences, from waterfront walks and panoramic viewpoints to museums and legendary stadiums. National teams will also set up base camps and training centers, with final locations to be announced closer to the tournament.
Brazil’s first matches: New York, Philadelphia and Miami
In the group stage, Brazil will play its first three matches in New York/New Jersey, Philadelphia and Miami. The team faces Morocco in New York, meets Haiti in Philadelphia and plays Scotland in Miami.
In Philadelphia, Brazil’s second stop, fans will find a mix of stadium tours, historic sites, award‑winning food and cultural attractions. The city is one of the key highlights in the new trip‑planning hub.
Highlights of New York / New Jersey
Number of matches: eight, including the final. Brazil’s opener against Morocco is on 13 June at 7 p.m. (Brasília time).
At Rockefeller Center, the Fan Village will screen every match live, turning the iconic ice rink into a football pitch. The site will host concerts, cultural events and special appearances, while the Top of the Rock observation deck offers exclusive programming with New York’s skyline in the background.
Across the Hudson River in New Jersey, Liberty State Park will stage a 39‑day Fan Festival, with sweeping views of Manhattan, Ellis Island and the Statue of Liberty. The program includes live match broadcasts, Live Nation concerts, interactive football zones, sponsor activations and community events.
A two‑hour guided tour of the MetLife Stadium takes visitors through the venue that will host the World Cup final. Nearby towns Kearny and Harrison are known as the “cradle of American soccer” thanks to their long tradition in the sport.
Close to Pennsylvania Station and the Port Authority, the Football Factory at Legends screens more than 100 matches per week. In Brooklyn, Banter is a football‑devoted bar, while the historic The Soccer Tavern, opened in 1932, remains a beloved meeting point for generations of supporters.
Fans can also drop by the Boca Juniors Restaurant, a space inspired by the Argentinian club and its passionate fan base. Together, these venues help turn the region into a 24/7 World Cup hub.
Extra time – Road trips from New York / New Jersey: one suggested route follows the East Coast corridor, linking New York, Atlantic City and Philadelphia.
Highlights of Philadelphia, Pennsylvania
Number of matches: six, including a round‑of‑16 game. Brazil faces Haiti on 19 June at 10 p.m. (Brasília time).
In the City of Brotherly Love, fans can book guided or self‑guided tours of Lincoln Financial Field, a World Cup venue. The visit includes access to the pitch, locker rooms, players’ tunnel and press conference room, with self‑guided tours lasting about 30 minutes.
In the city’s first Michelin Guide, three restaurants received stars: Her Place Supper Club, with a seasonal menu influenced by French, Italian and Jewish cuisines; Friday Saturday Sunday, known for its eight‑course tasting menu; and Provenance, which offers an intimate French‑Korean experience.
Looking ahead to the Women’s World Cup 2029 in Brazil, visitors can support women athletes at Marsha’s, Philadelphia’s first queer‑owned sports bar. The venue highlights women’s sports across multiple leagues.
For the city’s signature Philly cheesesteak, Pat’s King of Steaks has long been considered the original spot. The sandwich is made with thin‑sliced rib‑eye, grilled onions and melted cheese, with technique and texture at the heart of its fame.
Other iconic stops include rival Geno’s and Angelo’s Pizzeria, the latter awarded a Bib Gourmand by the Michelin Guide. The local food scene, therefore, complements the football festivities with classic flavors and high‑end dining.
Extra time – Road trips from Philadelphia: suggested routes connect the city to Atlantic City, Rehoboth Beach and the scenic countryside of Pennsylvania.
Highlights of Miami, Florida
Number of matches: seven, including a quarter‑final and the third‑place match. Brazil meets Scotland on 24 June at 7 p.m. (Brasília time).
In Miami, the vibrant Wynwood Walls features several murals dedicated to global icon Lionel Messi, blending street art and football culture. The district is expected to become one of the city’s most photographed backdrops during the tournament.
Coinciding with the World Cup, the Pérez Art Museum Miami (PAMM) will host “Get in the Game”, an exhibition bringing together sport‑themed works by more than 100 artists. The show highlights the intersection between art, fandom and athletic performance.
The Grails Sports Bar plans to show matches on up to 70 screens, serving cocktails in limited‑edition sneaker‑shaped glasses that guests can take home. The venue aims to be one of Miami’s liveliest spots for watching games.
Near Miami International Airport, the anticipated Miami Freedom Park is being built on a former golf course. The complex will include a 58‑acre public park, hotel, restaurants and retail areas, with its first phase expected to open in 2026.
Extra time – Road trips from Miami: one of the featured drives heads down to the Florida Keys, combining island culture, outdoor adventures and nightlife.
Press information and image resources
Details on the other U.S. host cities can be found in the Brand USA online newsroom. High‑resolution photos of the destinations featured in America the Beautiful Game are available in dedicated image libraries for media use.
