Luxury travel hit US$2.4T in 2025, and premium corporate trips are driving it with efficiency, wellbeing, and personalization as the new “luxury”.
Luxury travel is enjoying one of its most steady growth cycles, and a new kind of business traveler sits at the heart of it: the premium corporate guest. Instead of the old “fly in, meet, fly out” routine, this audience prioritizes time protection, seamless logistics, and experiences that create real value for executives and companies.
According to Future Market Insights, the luxury tourism market surpassed US$2.4 trillion in 2025, underlining the segment’s global momentum. In Brazil, Abracorp projections indicate corporate travel revenue reached around R$14.3 billion in 2025, setting a new historical record for the country.
What’s changed in premium corporate travel
Cristiano Moraes, a tourism specialist and executive at Grupo Unika, says this growth reflects a deeper shift in how companies think about travel. In his view, luxury is no longer mainly about status. It now signals efficiency, smart time management, and journeys designed around the traveler.
“Luxury in corporate travel is no longer just about status or show. It has become about efficiency, caring for time, and experiences that actually make sense to the traveler.”
In practice, today’s executive looks for trips that blend work, wellbeing, and meaningful experiences. That’s why many organizations are treating premium corporate travel as a tool for relationships, productivity, and recognition for leaders and partners.
Trends pushing demand higher
Moraes notes that demand is rising even in tougher economic climates, fueled by more end-to-end delivery: from check-in to check-out, travelers expect frictionless service and personalization.
Key drivers include bleisure (mixing business commitments with leisure time), upgraded premium cabins, lounges and exclusive hotels, tailored service, plus integrated technology and sustainability solutions built into the travel experience.
Brazil’s destinations gain ground
In Brazil, Moraes also sees growing interest in domestic destinations for premium corporate trips. Places with strong infrastructure, high-end hospitality, and distinctive experiences are increasingly competing with international options, often offering better value and more logistical flexibility.
“Brazil has huge potential for luxury corporate tourism, as long as it’s well structured and aligned with the expectations of this new traveler profile.”
Next chapter: purpose-led sophistication
Looking ahead, the expectation is continued expansion in luxury travel for corporate audiences, powered by sustainability, tech applied to the traveler journey, and extreme personalization. The main challenge, Moraes argues, will be balancing sophistication with purpose while staying efficient.
“The key challenge will be balancing sophistication and purpose. The future of premium corporate travel is creating experiences that make sense, respect the executive’s time, and deliver real value for companies. Today, luxury is relevance,” Cristiano Moraes concludes.
Photo: Courtesy of the press office
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