Scuba tourism surges and Brazilian photographer reveals hidden ocean life

Scuba diving tourism grows 10% a year until 2030 and Brazilian photographer Fabi Fregonesi captures marine life most tourists never see.

São Paulo, January 2026 — The global scuba tourism market is expected to reach around US$ 8.8 billion by 2030, according to projections by Grand View Research. This pace represents an annual growth rate of 10.4% and nearly doubles the 2022 volume, driven by awareness campaigns on marine conservation and a growing demand for nature-based experiences.

From Fernando de Noronha and Recife in Brazil to the Bahamas, Indonesia and the Galápagos, iconic destinations are shaping the future of scuba tourism. These places hold an extraordinary diversity that few people see beyond the surface. It is in these underwater landscapes that Brazilian photographer Fabi Fregonesi works, an internationally awarded artist and the first Brazilian to step onto the podium of Underwater Photographer of the Year, often described as the “Oscars” of the field.

Underwater photography shows what tourists miss

Fabi Fregonesi’s work goes far beyond what conventional tourism reveals, documenting behaviours, interactions and species that rarely appear to those who dive just for leisure. By turning marine biodiversity into a visual narrative, she helps bring the public closer to this hidden universe and strengthens interest in diving and ocean conservation.

What started as a hobby became a career when Fabi left her job as an advertising professional at Google and dedicated herself fully to underwater photography. Today, she captures marine life with sensitivity and a clear focus on sustainable tourism. “I am always happy to see more people discovering the world of diving, especially when there is genuine concern for the oceans and the lives they shelter. Respect and responsibility are at the core of what I do and should also guide everyone who works with the sea,” she says.

Over 30 awards in just two years

In only two years as a professional, Fabi Fregonesi has already collected more than 30 awards, often competing with photographers from all over the world. “It would be a huge pleasure to know that my images can contribute to this significant growth in scuba tourism, including here in Brazil,” she says.

According to Fregonesi, underwater photography calls for technical knowledge, patience and a highly trained eye. Many of her award-winning images portray animals in their natural habitats, interacting with each other, seeking shelter or feeding, all without fear of human presence, revealing layers of marine life that casual divers usually miss.

Scuba tourism with cultural and environmental impact

For Fabi, the rise of scuba tourism must be accompanied by strong environmental awareness. By turning every descent into a visual story, she aims to inspire protection and admiration for marine ecosystems. “One of my goals is to broaden people’s perception of how important marine ecosystems are. I believe beauty has the power to move people to care, and with the advance of scuba tourism, this is more important than ever,” she concludes.