With 75% of Brazilian trips lasting 5 nights or less, city hotels are reinventing the guest experience for travelers with high expectations and little time.
Short-stay travel now defines how Brazilians explore their own country. According to data from IBGE and the Ministry of Tourism, roughly 75% of all trips taken in Brazil last up to five nights. The trend, which accelerated after the pandemic, reflects a growing appetite for frequent breaks, concentrated experiences, and urban destinations with strong food, culture, and wellness offerings.
Domestic tourism generated R$ 22.8 billion in 2024 — an 11.7% increase over the previous year — even without a proportional rise in the total number of trips. The data points to a traveler who is spending more per trip and prioritizing quality over quantity, especially on weekend getaways.
Urban hotels adapt to a new traveler
This shift is prompting urban hotels across Brazil to rethink their value proposition. In cities like Curitiba, properties are expanding well beyond traditional lodging, weaving in sensory, gastronomic, and wellness experiences — many of them open to local residents as well.
At the center of this movement is the Qoya Hotel Curitiba – Curio Collection by Hilton, a 168-room upscale property that blends design, cuisine, and personalized experiences to serve both travelers and city dwellers. Gastronomy sits at the core of its identity.
The hotel’s Koré Restaurante earned the Tripadvisor Travellers’ Choice Award in 2025, placing it among the top 10% of restaurants worldwide based on guest reviews. The property also features Koré Kafé, open daily until 5 PM and welcoming to the public, offering specialty coffee and an artisanal menu in a vibrant urban setting.
A full experience in a short stay
In direct response to the short-stay traveler, Qoya launched a curated sensory experience package designed for guests seeking complete immersion during brief stays or urban celebrations. The concept engages all five senses — sight, smell, taste, sound, and touch — and is available to both hotel guests and outside visitors.
The package includes an in-room dinner with a chef-signed menu adaptable to dietary restrictions, a couples’ massage performed by professionals from SPA Tereza Zanchi, breakfast in bed, late check-out until 6 PM, and an exclusive gift.
Today’s traveler has less time but higher expectations. The experience needs to be complete, well-curated, and memorable — even in a short stay or an urban pause. Isabela Meyer, General Manager, Qoya Hotel Curitiba – Curio Collection by Hilton
What lies ahead in 2026
Industry reports suggest that urban escapes and micro-trips will continue to grow in 2026, driven by flexible schedules, hybrid work arrangements, and a renewed appreciation for leisure time. For hotels, the challenge is clear: turn a few days — or even a few hours — into an experience worth choosing.
Photo: Disclosure
