Panobianco renews BBB 26 partnership, outfits official gym. Brand brings iconic replica to BBB Experience at Park Shopping São Caetano (SP).
Brazil’s top gym franchisor, Panobianco, extends its Big Brother Brasil tie-up. For the second year, it equips the house gym. Now, it joins BBB Experience, recreating reality show highlights.
In BBB 26, housemates use a modern workout space. It encourages fitness amid emotional stress. This aligns with Panobianco‘s focus on mental balance and well-being.
BBB Experience launches at Park Shopping São Caetano (SP). Fans explore a life-size house, rooms, and backstage. Panobianco recreates the standout 2025 gym.
Honored to have an iconic BBB space, stage of key moments and democratic fitness for conditioning and mental balance.
Says Felipe Barth de Castro, Panobianco CEO. The 2025 gym shone with athletes and viral challenges. Renewal boosts accessible wellness in 2026.
Expansion accelerates with stronger governance. Chris Rondeau joins as partner, bringing global franchise expertise. This drives sustainable growth.
BBB Experience
Park Shopping São Caetano
Jan 9 to Apr 21
Alameda Terracota, 545 – Cerâmica, São Caetano do Sul
Mon-Fri: 10am-10pm (entry until 9:15pm)
Sat-Sun: 9am-10pm (entry until 9:15pm)
Tickets from R$ 90
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