Four new At Play® shades drop with lightweight hydration, subtle shine, and strawberry or watermelon scents for hot-weather comfort.Mary Kay is expanding its lineup with four new shades of the At Play® Tinted Lip Balm, a release aimed at summer-friendly, everyday wear. The idea is simple: add a touch of color while keeping lips comfortable and cared for.The balm has a lightweight feel designed to hydrate without heaviness. Its formula includes vitamin E and emollient ingredients, supporting a softer lip feel throughout the day. It also delivers subtle shine and a refreshing sensation, which fits well in warmer temperatures.Versatility is part of the pitch. Because the texture is buildable, it can go from a natural tint to a more noticeable look. That makes it easy to wear from beach time to an after-sun city plan, either on its own or layered with other makeup.
Shades and scents
The new At Play® Tinted Lip Balm shades are Mauve Love, Coral Love, Red Crush, and Magenta Crush. It also comes in two refreshing scents: strawberry and watermelon.Designed for quick reapplication, it’s positioned as a bag essential that works from day to night. The launch also taps into the growing “care + color” trend that streamlines a routine without sacrificing results.
Price and availability
Released as a limited edition, the At Play® Tinted Lip Balm has a suggested price of R$ 39,90 in Brazil.It’s available on the official website (raw URL): https://loja.marykay.com.br/balsamo-labial-com-cor-atplay/p and through Independent Beauty Consultants across Brazil.Foto: Divulgação
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