Demi Moore named Kérastase’s new global ambassador

Demi Moore has just joined Kérastase as global ambassador, fronting a New York shoot by Inez & Vinoodh for the brand’s new campaign.Kérastase has appointed the Oscar-nominated actor, producer, and New York Times best-selling author as its new Global Ambassador. The move underlines the luxury professional haircare brand’s message of elegance, authenticity, and empowerment—told through a modern, age-inclusive lens.With a career spanning decades, Moore has repeatedly reshaped what it means to be a leading woman in Hollywood. Her filmography includes defining titles such as Ghost, Indecent Proposal, G.I. Jane, and The Substance. Most recently, she appeared in season two of Taylor Sheridan’s series Landman.Her recent momentum is also reflected in major accolades: in the same year, Moore earned a Golden Globe, a SAG Award, and an Academy Award nomination—signals of both critical recognition and cultural resonance.

Hair as identity, not just style

Beyond her screen work, Moore remains a hair icon. Now celebrated for her long, jet-black lengths—an instantly recognizable signature—she has also pushed boundaries with dramatic transformations, from a shaved head to a modern pixie cut, using hair as an emotional language and a confidence tool.For Kérastase, that creative freedom mirrors the brand’s vision of the Kérastase woman: bold, self-assured, and unapologetically herself. In this narrative, hair becomes a symbol of individuality, strength, and enduring elegance.

Influence, advocacy, and redefining narratives

Moore’s influence extends far beyond beauty. She is widely recognized for her authenticity and for amplifying conversations around women’s empowerment, including speaking up about ageism and sexism while encouraging new stories and perspectives.Among recent honors, she was named to TIME’s 100 Most Influential People and selected as Glamour’s Global Woman of the Year, reinforcing her cross-generational impact.

A new campaign with Inez & Vinoodh and Chronologiste

The global campaign continues Kérastase’s long-standing collaboration with photographers Inez & Vinoodh, who shot Moore in New York. The timeless, polished visuals also spotlight the brand’s refreshed Chronologiste range, with more announcements expected soon.

“Demi perfectly embodies the spirit of the Kérastase woman—bold, empowered, and unafraid to let her story shine.”

That statement comes from Amber Zak Yopp, Kérastase Global Brand President, who highlights Moore’s mix of elegance, strength, and authenticity—and describes her “legendary hair” as a symbol of confidence and freedom.

“I believe there’s a unique energy in hair; it carries our experiences, our confidence, and our individuality.”

Moore says her hair has been with her through “love, growth, and new experiences,” and frames beauty as authenticity—allowing hair to be what it is and to tell its own story.Foto: Divulgação