Hype Up debuts with 17 shades and pro color correctors; Brow Up brings an ultra-fine tip for natural brows. Available January 16.Mari Maria Makeup is starting 2026 with two releases designed for one clear mission: pro-level precision with everyday ease. On January 16, the brand rolls out the Hype Up multi-purpose foundation and the Brow Up eyebrow pencil, betting on technology, versatility, and a polished finish.
Hype Up: 17 shades plus smart color correction
Positioned as the headline launch of the season, Hype Up is built to work as foundation and as a shade-customizing tool. It comes in 17 options: 11 foundation shades and 6 correcting shades (yellow, white, black, red, blue, and green) aimed at adjusting undertones and targeting specific concerns.With medium-to-high coverage and a matte finish, the formula is presented as suitable for all skin types. The concept is to make it easier to neutralize discoloration, redness, under-eye darkness, and uneven tone, while also enabling mixing for a more precise match.
Brow Up: hair-like strokes, softer definition
Brow Up targets those who want definition without a heavy look. The pencil arrives in four versatile shades — Taupe, Brown, Grey, and Blonde — designed to suit different brow and hair tones.Its ultra-fine tip is meant to create light strokes that mimic natural hairs. The formula also supports gradual build-up for better control, and it includes an integrated spoolie to blend and shape for a balanced finish.
“Starting the year with Hype Up and Brow Up reinforces our commitment to innovation and actively listening to consumers. These are versatile products for anyone who wants practicality, technical results, and creative freedom.”
According to founder Mari Maria, the releases reflect what the audience has been asking for, serving both daily routines and professional kits.
A new phase focused on innovation
Early 2026 also points to a new chapter for Mari Maria Makeup. After a year in the spotlight at key industry events such as Beauty Fair, the brand continues to expand its portfolio and media presence, prioritizing innovation, education, and experiences that bring consumers closer to the makeup world.Foto: Divulgação
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