From Salvador’s trios to Recife’s Galo and Olinda’s Carvalheira, Bradesco expands experiences and highlights Pix security for Carnival 2026.
A long-time supporter of Brazil’s biggest party, Bradesco says its 2026 strategy goes beyond classic sponsorship: cultural activations, customer perks, and a new wave of messaging focused on safer Pix use. The plan targets three major Carnival hubs—Salvador, Recife, and Olinda—balancing street-level reach with premium hospitality experiences.
“O Carnaval é uma das expressões mais potentes da cultura brasileira, e a relação do Bradesco com essa celebração é construída ao longo do tempo e vai além do patrocínio tradicional. Nosso compromisso é estar presente de forma relevante, criando experiências que valorizem a diversidade, respeitem as tradições locais e dialoguem com a vida real dos nossos clientes”, afirma Raquel Bonaparte, head de experiência de marca do Bradesco.
Salvador: 13 years with trios and hospitality
In Salvador, Bradesco marks 13 years at the city’s Carnival, backing blocks and trios along the Barra-Ondina circuit. The bank will appear with major attractions such as Vumbora (Bell Marques), Me Abraça (Durval Lelys) and Nana (Léo Santana), with activations expected to reach more than three million people per day.
On the streets, the brand plans to hand out more than 90,000 “batekos,” featuring Bradesco red alongside the LGBTQIA+ flag.
At Camarote Club—promising a premium mix of music, food and services, with Alok, Wesley Safadão, Menos é Mais and Léo Santana—Bradesco will activate the VIP Mirante area with custom caps and Stanley cups distributed in partnership with Elo, plus influencer and celebrity moments. For the wider crowd, the bank also lists a photo opportunity and daily foldable fan giveaways through roaming teams across the circuit.
At Camarote Bradesco Píer, the bank holds naming rights for the fourth consecutive year, offering a beauty space, T-shirt customization, massage, photo opportunity, personalized cups and special attractions for invited guests.
Recife: Galo da Madrugada, “Presented by” sponsor
In Recife, Bradesco celebrates over 15 years partnering with Galo da Madrugada, recognized by Guinness World Records as the world’s largest Carnival block. In 2026, the parade theme is “Frevo no Planeta Galo,” spotlighting Pernambuco culture and socio-environmental initiatives already associated with the block.
As a “Presented by” sponsor, the bank will place branding on sound trucks, blimps, batekos and the official hospitality area, which lists open food, open bar and invite-only experiences. The block draws more than 2.5 million revelers each year.
Olinda: Carvalheira and customer perks
For the second straight year, Bradesco joins Carvalheira na Ladeira, held February 14–17 at Parque Memorial Arcoverde in Olinda. The festival’s 12th edition promises four days, three simultaneous stages and acts including Anitta, Vintage Culture, Jorge & Mateus, Gusttavo Lima, Wesley Safadão, Léo Santana, Alceu Valença and international guest Ne-Yo.
On-site activations include hydration stations, phone-charging points, a glitter space, photo opportunity areas and an invite-only veranda with open food, open bar, lounge seating and a prime view of the main stage. General audiences are also set to receive items like gel glitter, foldable fans and a bucket hat.
As a “Presented by” sponsor, Bradesco adds customer benefits: exclusive pre-sale access, 10% off tickets and easier installment payments.
Super Pix for Carnival: short films with safety tips
Building on its Super Pix campaign, Bradesco launches a second wave with 30- and 15-second films tailored to Carnival. Created by AlmapBBDO, the videos highlight practical security tips, including adjusting Pix transfer limits in the app, and reinforce services such as +Proteção Bradesco and Seguro Proteção Digital.
https://www.youtube.com/watch?v=EmAHadH50B4
To broaden reach, the bank also boosts out-of-home media in Salvador, Olinda and Recife, plus placements around football broadcasts and outdoor media in São Paulo.
Influencers and social: real-time storytelling
Bradesco also leans into social content to connect culture and safety messaging. In partnership with Elo, the brand brings Sasha Meneghel to Camarote Club in Salvador to document the experience, including a samba circle hosted in the venue between trio passes.
In Salvador, the coverage includes Mariana Ximenes, Alexandre Nero, Sheron Menezes and Patrícia Ramos. In Recife and Olinda, influencer Bia Vasconcelos will capture the local experience. The plan includes reels, stories and special formats focused on hospitality spaces and key party moments.
The social rollout also features more than 50 influencers, with confirmed names such as Gabriel Garcia (@gabriel.digarcia), Theodoro Pit (@theodoro.pit) and Malcon e Sr. Ramos (@malcomsalsicha). Long-time partner Gabriel Louchard leads four exclusive videos with Carnival-specific safety tips.
For more, Bradesco points audiences to cultura.bradesco and @Bradesco on Instagram and TikTok.
Photo: Divulgação/Bradesco
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