Brazilian country duo brought 12 traveling stages and a 40m² barbecue machine to Porto Rico, creating unprecedented gastronomic experience during Carnival.Churrasco On Fire landed in Porto Rico, Paraná state, last Saturday (14th) during the Carnival holiday. Fernando and Sorocaba transformed Brazil’s largest gastronomic and musical event into a three-hour immersive experience, breaking paradigms by circulating through 12 distinct scenic spaces distributed throughout the arena.“Our carnival was intense in Porto Rico! Open barbecue, heat, 3-hour show and an inexplicable energy! Thanks, Paraná! See you next time, God willing,” said Fernando.
Barbecue Machine: technology serving gastronomy
The event’s main structure is the Barbecue Machine, a gourmet food truck with 40 m² of enclosed area and 350 m² of open space, developed in partnership with Camaleão Scenography and Artmill. On the first floor, grill masters work premium cuts in front of the audience. The structure houses a giant wheel of special cuts and transforms into a stage, positioned at the center of the arena to integrate gastronomy and music.On the second floor of the machine, Maturatta burgers — made with 100% beef and no artificial preservatives — are prepared and delivered to the audience through a slide, an element that has become the festival’s signature. Maturatta leads sales in Brazil’s premium segment.
Open barbecue and traveling stage break tradition
The premium open barbecue included picanha, ancho, chorizo, brisket, fire-roasted ribs, pork cuts, pork belly, fish, steaks, choripan with chimichurri, pizza sausage, burgers, garlic bread, farofa, pasta, grilled vegetables, creamy corn, and dessert of dulce de leche pancake and grilled sweet bread. Preparation was handled by Team On Fire, a group of master grill chefs who translate the essence of fire and embers at each edition.The traveling stage, considered the largest in Latin America, breaks with the single-stage tradition. Fernando and Sorocaba circulated through the 12 distinct spaces, creating moments of proximity with the audience. Highlight goes to Sorocaba’s surprise appearance on Ford’s stage, when they sang on a pickup truck bed in the middle of the crowd.
Churrasco On Fire is a gathering, it’s a special party for our fans and for us too. The idea was always to create something alive, in motion, where music, barbecue and people interact and have unique experiences. We like to think of the event as something that happens from the inside out, without a standard script, leaving room for the unexpected. Each edition is unique and we have a lot of fun.
Sorocaba
Economic impact and upcoming dates
Beyond entertainment, Churrasco On Fire boosted Porto Rico’s local economy, driving hospitality, transportation, commerce and services. The impact reinforces the project’s strength as a regional development platform.The event has partnerships with Ford, Maturatta, Frimesa, Baly, Irriga Brasil, Santa Massa and Artmill. It also operates an official store present at all editions and online, with licensed products that expand the relationship with the audience.With creative direction by Sorocaba and Camaleão Scenography, executive production by Ross Productions and musical production signed by Fernando, the show transformed every detail into an experience, creating a true barbecue park.
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