Carol Celico’s brand marks four years with its largest store yet at Iguatemi São Paulo and the new “4&counting” collection. NIINI has opened a new 135m² store at Iguatemi São Paulo, reinforcing its growth strategy and presence in one of Brazil’s most iconic shopping destinations. The opening celebrates the label’s fourth anniversary with a full brand experience concept.

“Choosing Iguatemi for this moment and investing in our largest unit so far is a strategic decision that reflects the brand’s maturity and growth,” says Carol Celico, NIINI founder and CEO.

Designed by architect Marcelo Passarelli, the store features Travertino Silver limestone walls, brushed stainless-steel finishes, and neutral tones with mirrors that enhance the sense of space and highlight NIINI’s minimalist aesthetic. The new store launch coincides with the debut of the “4&counting” collection, celebrating NIINI’s evolution and timeless approach to fashion. The pieces reflect a lifestyle-oriented perspective rather than seasonal trends. Today, NIINI is present in over 70 multi-brand retailers across Brazil and operates an e-commerce platform with nationwide delivery.