Christ the Redeemer turned orange for Le Creuset’s centennial, celebrating with a flagship opening in São Paulo. With simultaneous events in São Paulo and Rio de Janeiro, French cookware brand Le Creuset celebrated its 100-year legacy and a new chapter in Brazil, one of its key global markets.
Exclusive dinner and flagship unveiling
In São Paulo, guests gathered at the Bistrot Parigi for an intimate dinner with influencers, media, and brand friends. The evening continued with the debut of Le Creuset’s redesigned flagship store at Shopping Cidade Jardim—the brand’s top-performing location worldwide, now reimagined with a modern architectural concept celebrating its heritage. Alexandre Pinto, CEO LATAM, and Juliana Fernandes, COO Latin America, addressed guests on the brand’s expansion in Brazil. Attendees included personalities like Seu Jorge, Luiza Sobral, and chef Emmanuel Bassoleil.
Christ the Redeemer glows Le Creuset orange
In Rio, the Christ the Redeemer monument was illuminated in vibrant orange—the iconic color of Le Creuset—in partnership with the Cristo Sustentável Consortium and Santuário Cristo Redentor. The initiative marks the start of a new century for the brand and builds ties with local sustainability projects.
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Le Creuset Flagship – Shopping Cidade Jardim Address: Shopping Cidade Jardim – Avenida das Américas, 3900 Hours: Monday to Saturday, 10am–10pm; Sunday, 2pm–8pm Follow: @lecreusetbrasil Photo: Alexandre Virgilio
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