Brazilian fashion group Agilità expands in São Paulo with a sleek 102 m² store at Morumbi Shopping, targeting 8% retail growth in its 42nd year.
A Strategic Move in São Paulo
Agilità, the Rio de Janeiro-based fashion group, has opened a new store at Morumbi Shopping in São Paulo, deepening its footprint in Brazil’s largest fashion market. The opening marks another milestone as the brand celebrates 42 years of history.
The group already operates two locations in the city — at Shopping Pátio Higienópolis and JK Iguatemi. The new Morumbi unit strengthens Agilità’s presence in a mall undergoing a major renovation and repositioning process.
“Opening at Morumbi Shopping reinforces our expansion in São Paulo, a strategic market for the brand. Being present in such a well-established mall, at a moment of renewal and sophistication, further strengthens our connection with the São Paulo audience.” — Hugo Crocchi, Marketing, E-commerce and Expansion Director, Grupo Agilità
Design-Forward Store Experience
The 102 m² space was designed by architect Ricardo Campos of studio Santa Irreverência. The concept follows Agilità’s signature aesthetic: clean, minimalist, and welcoming, with premium materials that reinforce the timeless character of the collections.
Standout design elements include rosso alicante marble on the counter, display tables, and fixtures, adding a sense of exclusivity to the environment. Tensioned ceiling panels and indirect lighting highlight the textures and colors of each piece.
A central column serves as the store’s visual focal point, wrapped in cylindrical plaster with a brown textured finish. An LED panel integrates technology into the space, extending the sensory experience and bridging the physical and digital worlds.
Growth Target and Omnichannel Vision
Agilità has been opening at least one new store per year in key retail markets. With this latest launch, the brand projects 8% growth in retail sales. The new store was designed to seamlessly connect in-store and online shopping journeys, reinforcing the brand’s omnichannel strategy.
Event Info
- Location: Morumbi Shopping — São Paulo, SP, Brazil
- Instagram: @agilitabrasil
- Website: agilitafashion.com.br
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