Finalists left SP dirt fields for Emirates Stadium in London. OMO and KondZilla’s “Varzenal – Dirt is Glory” doc celebrates street soccer culture in 5 gripping episodes.
Dirt to Glory in OMO Varzenal Cup
Eight São Paulo teams, Arsenal superfans, battled in the OMO Varzenal Cup. This amateur showdown fused English club passion with Brazilian street soccer grit.
Crafted by MullenLowe Brasil, it shipped finalists to London. Turf pitches in Santo André, SP, hosted fierce knockouts before the big leap.
The doc chronicles their epic run. Debuted January 21 on KondZilla‘s YouTube channel, Latin America’s largest, with drops on the 21st, 23rd, 25th, 27th, and 29th.
Watch the playlist for episode one: https://www.youtube.com/playlist?list=PLvYox0xue0MXHu7KDB655gzu35dkES3dz
Dirt and resilience define street soccer culture, just like OMO’s heritage. This shows dirt is part of the game—and the legacies we build together.
Giovanna Gomes, Unilever’s Home Care Latam CMO, ties it to “Get Your Clothes in the Game—Dirt Does Good.” Stains fuel dreams since 2024.
Gostou do nosso conteúdo?
Seu apoio faz toda a diferença para continuarmos produzindo material de qualidade! Se você apreciou o post, deixe seu comentário, compartilhe com seus amigos. Sua ajuda é fundamental para que possamos seguir em frente! 😊
