Pedro Sampaio and Melody light up BBB 26 with “Jetski”

“Jetski” took over the night: Pedro Sampaio and Melody surprised BBB 26, as Kelly Key returned to the stage in Cif Espuma Milagrosa party.

Brazil’s most-watched house turned into a Pop-and-Funk playground, designed as a whimsical showcase for the brand’s “cleaning miracle.” The activation spotlighted Cif Grease Melter and Cif Mold Remover (as presented in Brazil as Cif Derrete Gordura and Cif Extermina Limo) during Saturday’s (24) celebration.

Melody’s surprise appearance on the BBB stage

The biggest moment came with a first for Melody on BBB 26: she walked on stage unannounced to perform “Jetski” alongside DJ Pedro Sampaio. The pairing—already seen in some of his recent concerts—sent the house into party mode and leaned into the track’s “Carnival hit” buzz.

Kelly Key’s comeback after six years

Then came a nostalgic twist. Kelly Key joined the celebration and got contestants singing along to her signature “baba, baby,” marking her first live show in at least six years, according to the release. She currently lives in Angola and runs a soccer team she founded with her husband, entrepreneur Mico Freitas.

A foam-filled set built for the audience at home

The performances were the headline, but the brand experience extended throughout the set. Contestants stepped into “foam cloud” scenes meant to connect fun, spectacle, and an easy-cleaning message tied to everyday routines.

One of the night’s most playful props was a giant air fryer turned into a ball pit, blasted by foam jets. Viewers at home could also take part: through social media, they helped “trigger” the foam bursts inside the house.

Cif’s presence goes beyond the party

Cif’s footprint on the season wasn’t limited to the event. The brand also delivered a dedicated activation in the White Room challenge and backed content featuring the first evictee, Aline Campos.

The day after her elimination, Aline appeared in a Cif segment emphasizing the products’ dirt-removal performance—echoing the message introduced during the Foam Party.

Photo: Divulgação