Bvlgari names Dua Lipa its new Global Ambassador, uniting luxury, authenticity, and modern empowerment.
Known worldwide for her artistic freedom and authentic style, Dua Lipa joins the iconic Italian Bvlgari to embody a contemporary vision of empowerment. With several Grammy and BRIT Awards and billions of streams, the artist stands as a defining cultural figure of her generation.
“Dua Lipa personifies a contemporary vision of empowerment and freedom that deeply resonates with Bvlgari’s values,” said Laura Burdese, Vice-CEO and future CEO as of July 2026.
Burdese added that the singer represents “a strong and authentic voice redefining success and inspiring women worldwide to embrace their inner strength.”
Dua Lipa expressed her excitement about the collaboration: “It’s incredibly special to work with such an iconic brand like Bvlgari, and I’m thrilled to be part of a Maison that embodies confidence, creativity, and modern femininity.”
The collaboration marks a new chapter for both, merging Bvlgari’s refined elegance with Dua Lipa’s creative energy and authenticity.
Photo: Courtesy / Bvlgari
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