The Rio-born brand opens stores at Eldorado and Pátio Higienópolis malls, marking a major step in its 2026 national expansion.
Creative, inclusive, and effortlessly stylish, Garage expands its footprint in São Paulo with two new stores. The first opened on March 3rd at 4 p.m. on the second floor of Shopping Eldorado, occupying around 105 m². The second, coming soon to Shopping Pátio Higienópolis, will cover 95 m² and strengthen the brand’s presence in Brazil’s largest city.
Founded in 2014 in Rio de Janeiro, Garage started in an actual garage and grew into a fashion label dedicated to easy-to-wear clothes with a carefree spirit. Its identity is rooted in comfort, freedom, and positive energy, reflecting a sunny lifestyle that celebrates everyday living.
Led by Raquel Picheth, the brand’s female-led creative team designs collections that emphasize well-being, authenticity, and fluid movement. The garments are made with natural fibers, including cotton, linen, and wood-derived viscose, offering a versatile and breathable wardrobe.
The store design mirrors the balance between nature and urban life. With wooden details and natural materials, the interiors create a warm, home-like atmosphere that embodies the brand’s philosophy of comfort and closeness.
Now operating 28 stores across Brazil, Garage has a solid presence in Niterói, Belo Horizonte, Salvador, Recife, Maceió, and Campinas. Its 12,000 m² factory handles production, quality control, and distribution, ensuring consistency and agility.
To celebrate the openings, customers can enjoy exclusive activations, including personalized charm tags and other special experiences.
Photo: Verena Baptista
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