H&M has opened its first men’s store in Brazil, at MorumbiShopping, launching its Fall 2026 collection with special activations.
The Swedish retailer expanded its presence in São Paulo with a 500 m² unit dedicated exclusively to men’s fashion, complementing the existing women’s store. This opening marks H&M’s first store launch in 2026 and reinforces its strategic growth plan in Brazil.
“We continue to expand H&M in Brazil, a strategic market for the brand. This new store strengthens our commitment to broadening our presence and offering customers a more complete shopping experience,” said Joaquim Pereira, Country Manager of H&M Brazil.
The store features several menswear lines, highlighting the Fall 2026 collection arriving in all stores on March 19. The line focuses on comfortable tailoring and elevated essentials made with textured fabrics perfect for the cooler season.
To celebrate the opening, H&M is hosting special activations, including gift vouchers and surprises. Customers can also join the H&M Club (https://www.hm.com.br/clubehm) to enjoy benefits like discounts, cashback, free shipping, and early access to new collections. The activations run until March 22.
Photo: Divulgação
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