Singer performs on the Pirate Ship wearing exclusive Levi’s look customized by Pedro Andrade, from Piet, featuring peace messages and carrancas at Salvador’s Carnival.
Russo Passapusso, one of the biggest names in Brazilian music and a symbol of the cultural power of Salvador’s Carnival, takes the stage at the Pirate Ship wearing an exclusive Levi’s look, developed in partnership with Pedro Andrade, founder of Piet and co-creator of P.Andrade.
The collaboration emerges from the convergence of music, fashion, and purpose. For Carnival, the bet is a look that combines lightness, breathability, and strong symbolic weight, designed to keep up with the intensity of street parties and stage energy.
From motocross to the street party
Inspired by motocross mesh jerseys, the piece brings a sporty aesthetic reinterpreted through the urban and contemporary lens of Levi’s and Pedro Andrade. Instead of sponsors, messages and symbols emerge that directly dialogue with Russo’s trajectory and discourse, such as the word “peace”, a recurring request from the artist at his shows, and graphic elements like carrancas, a striking reference in his visual identity.
Denim has this democratic, resistant, and timeless quality. It’s real-use clothing that follows the body and movement. Carnival isn’t just the party, it’s a process, hours on the street, travel, stage and backstage. You need something that’s with you in all those moments. Russo Passapusso
Collaborative creation
The creative process was built collaboratively. According to Pedro Andrade, the artist actively participated from the concept to defining shapes, materials, and functionality of the piece.
Russo wanted something light, with breathability and at the same time, loaded with messages. The idea was to create something simple, but visually very strong. Pedro Andrade
Levi’s presence at Carnival alongside Russo reinforces the brand’s historical connection with cultural movements and self-expression. Democratic and timeless, denim gains new interpretation in the context of the celebration, accompanying the artist in intense performances and reaffirming that fashion is also language, message, and positioning.
About Levi’s
An icon of American style, Levi’s is synonymous with authenticity and innovation. Since 1873, its jeans have won over generations around the world. Present in more than 110 countries, the brand continues to evolve with pieces that allow personal expression. More information at https://levi.com
Levi Strauss & Co. is one of the world’s largest apparel companies, with brands like Levi’s, Dockers, Denizen, and Beyond Yoga. Its products are present in about 120 countries through owned channels and more than 3,400 retail locations. In 2024, the company recorded net revenue of US$ 6.4 billion. More information: https://levistrauss.com and https://investors.levistrauss.com
Photo: Disclosure
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