Harry Potter fans can now taste the magic in São Paulo with Butterbeer events, themed products and discounts throughout April.
The Butterbeer Season returns to Brazil with immersive experiences inspired by the wizarding world. Organized by Warner Bros. Discovery, the celebration offers tasting trucks, pop-up shop experiences and special activations across the city.
In partnership with FANLAB and Cacau Show, fans can enjoy Butterbeer tastings at Shopping Mooca, Shopping Tatuapé, Grand Plaza, Shopping Tamboré and Internacional Shopping Guarulhos on selected April dates.
“More than products, we create actions that make magic tangible, connecting fans to the world of Harry Potter in an authentic way,” says Igor Reis, Marketing Director at Warner Bros. Discovery.
FANLAB Experience
FANLAB joins the celebration with tastings and an exclusive Harry Potter | Butterbeer collection, featuring themed T-shirts, pins, mugs and collectibles. Events take place on April 11, 18 and 25.
Cacau Show Specials
Cacau Show presents new products with Butterbeer flavor—truffles, chocolate bars and a 420 ml mug sold in collectible combos. Prices range from R$ 3.49 to R$ 89.99, available nationwide and online.
Movies and games discounts
Fans can enjoy discounts of up to 85% on titles such as Hogwarts Legacy, Harry Potter: Quidditch Champions and LEGO Harry Potter Collection. The full movie saga, including “Fantastic Beasts”, is also available at promotional prices.
Event Info
- Period: April 2026
- Locations: Shopping Mooca, Tatuapé, Grand Plaza, Tamboré and Internacional Shopping Guarulhos
- Products: Harry Potter | Butterbeer Collection (FANLAB) and Butterbeer line (Cacau Show)
- More info: official brand channels
