Brazil’s largest chocolate chain launches its Mother’s Day 2026 campaign with 29 products, new packaging, and exclusive deals for Cacau Lovers members.
Cacau Show, Brazil’s largest fine chocolate chain, unveils its Mother’s Day 2026 campaign featuring 29 products across a wide range of budgets and gifting occasions. Running from April 20 to May 10, the campaign spotlights beloved brand lines including laCreme, Biscoiteria, and Angel, alongside new launches, refreshed packaging, and exclusive promotions for Cacau Lovers loyalty program members.
A Gift for Every Mom
The selection spans from everyday tokens of affection to premium gift sets. Options include truffles, chocolate bars, bonbons, decorative tins, fondue, jewelry boxes filled with chocolates, and LifeStyle items such as thermal bottles and cups. The collection also features the Chocomigos plush toys — collectible, soft versions of the brand’s most beloved products — available in 8 variations, including the special Tutu Apaixonada edition.
Prices start at R$ 3.49 for the laCreme Mezzo Truffle and reach up to R$ 119.99 for premium options like the Angel Heart Collection Box (290 g) and the Large Assorted Bonbon Box (300 g). All promotional prices apply exclusively to Cacau Lovers members.
Packaging Inspired by Chocolate
A standout feature of this year’s campaign is the visual refresh across part of the product line. The new packaging draws inspiration from the fluidity and creaminess of chocolate, featuring organic graphics, curved lines, and soft contours. The laCreme Assorted Gift Box (260 g), for instance, now sports a 3D lid effect and brings together milk, white, and pistachio bonbons alongside chocolate bars.
Campaign Highlights
- laCreme Mezzo Truffle | 13.5 g – R$ 3.49: Milk chocolate with a dual-filling center, ideal for gift baskets.
- Angel Rose Button Brigadeiro | 13.3 g – R$ 16.49: Milk chocolate bonbon shaped like a velvety rose, a campaign classic.
- Chocoarte Te Amo | 40 g – R$ 15.99: Milk chocolate bar decorated with white chocolate and the message “I Love You.”
- Angel Heart Collection Box | 290 g – R$ 119.99: Heart-shaped box with bonbons in six flavors, the campaign’s top emotional gift.
- Cacau Show Jewelry Box | 162 g – R$ 89.99: Features a mirror, three compartments, and hazelnut and dulce de leche bonbons.
- Biscoiteria Assorted Mothers’ Tin | 265 g – R$ 79.99: Cookies, chocolate biscuits, and cocoa wafers in a redesigned tin.
- Cacau Show Fondue | 250 g – R$ 54.99: Returns with new presentation, designed for sharing.
- Calda Cup – R$ 79.99: 450 ml cup with 3D silicone chocolate drip, also available in cream, keeps drinks hot or cold for up to 6 hours.
- Thermal Bottles – R$ 89.99: Three 500 ml models, now also in pink.
- Chocomigos Plush Toys – R$ 39.99: Collectible plush versions of the brand’s iconic products, with a keychain ring.
Loyalty Promotions
The campaign features special entry-level deals and product bundles to encourage new customers to explore the range. Highlights include a buy-one-get-one Mini Show offer where the second unit costs R$ 19.99, and 2 Rose Buttons for R$ 29.99. Several promotions extend through June 12 to coincide with Valentine’s Day in Brazil.
“Mother’s Day is a date that gives genuine feelings a tangible form through the gift. In this campaign, we sought to translate that gesture of affection into a portfolio that combines flavor, beauty, and different choices — from a heartfelt keepsake to a truly memorable present.”
Lilian Rodrigues, Executive Director of Marketing and Products, Cacau Show
Founded in 1988, Cacau Show is the world’s largest fine chocolate chain, with more than 4,700 stores across Brazil’s major shopping malls, avenues, and commercial streets.
Event Info
- Campaign: Cacau Show Mother’s Day 2026
- Dates: April 20 to May 10, 2026 (select promotions until June 12)
- Prices: From R$ 3.49 (exclusive to Cacau Lovers members)
- Where to buy: Cacau Show stores nationwide and official digital channels
- More info: cacaushow@loures.com.br
