Spotted behind the scenes in São Paulo, Amanda Meirelles films her first Avène shoot and shares a real-life skincare routine on set.Physician and content creator Amanda Meirelles, recently announced as Avène’s newest ambassador, was seen on the set of her first campaign for the French brand from Pierre Fabre Laboratories.The shoot took place in São Paulo and ran through a full day of filming and stills. The concept centers on her everyday skincare habits, highlighting simple, essential steps like cleansing, moisturizing, and daily sun protection.
Where science meets self-care
From prep time to relaxed moments with the crew, the backstage atmosphere shows Meirelles upbeat and comfortable in her first role as the face of the brand. The campaign leans into Avène’s positioning around science and well-being—an easy match for a doctor known for translating medical knowledge in a clear, empathetic way.“These photos and videos really capture what I do in my day-to-day life—just with a touch of glamour, with the dressing room, little treats, lights, cameras, and action. And I’m loving the vibe,” she says.
A wider conversation on sensitive skin
With Meirelles joining the brand, Avène expands its messaging around skincare that’s both effective and respectful, reinforcing a more mindful self-care routine for all skin types—including sensitive or sensitized skin.Photo: Divulgação
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