Epilê’s “Black November” campaign offers free shipping and reflects the trend of extending beauty deals with accessible care.
The beauty calendar has evolved in recent years. Instead of concentrating sales on a single day, brands now extend promotions throughout November, creating deeper connections with consumers and turning Black Friday into a celebration of self-care and convenience.
Black November: a month of self-care
One example is Epilê, a Brazilian cosmetics brand known for combining simplicity, technology, and wellness. The company launched the “Black November Epilê” campaign, offering free shipping on purchases over R$ 100 through its official e-commerce store during the entire month.
With the slogan “You take care of your skin. We take care of the delivery.”, the initiative reinforces the brand’s mission to make self-care more accessible and enjoyable. The highlight is the 100% Pure Rosehip Oil (R$ 23.90), Epilê’s best-seller, valued for its regenerative properties and ability to soften spots and scars.
Products that enhance daily routines
The campaign also features the 4-in-1 Serum (R$ 45), which hydrates without leaving the skin oily, and the Facial Gel Cream (R$ 29.90), with a lightweight texture and refreshing feel. Customers can mix and match products to reach the minimum value for free shipping.
“Taking care of your skin is also a way to reconnect with yourself. By offering benefits such as free shipping, we want to make this experience even more accessible and effortless,” says Mateus Argentieri, Epilê’s director.
Changing beauty market dynamics
This movement among beauty brands mirrors a shift in consumer behavior, prioritizing convenience and continuity in skincare routines. Instead of quick discounts, companies are investing in loyalty benefits, gifts, and free shipping to build stronger relationships with customers.
The “Black November Epilê” campaign runs until November 30, 2025, exclusively through the brand’s official website. Epilê products are also available in pharmacy and beauty retail networks across Brazil.
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