Carnival in the streets or at the beach: stay protected

In peak summer heat, sun exposure hits hard: Phytoervas’ Sun In line targets protection, hydration, and gradual lightening for Carnival days.

Some people spend Carnival packed into street parades and bloco parties. Others escape the crowds and head for the pool or the ocean. Either way, one thing stays the same: you need sun protection for both skin and hair, because the celebration happens right in the middle of summer.

With that in mind, Phytoervas highlights its Sun In collection, designed to lighten and hydrate hair while helping minimize damage from sun exposure. The goal is to keep strands moisturized, soft, and shiny through long, high-heat days.

Featuring actives described as forming a protective barrier against solar rays—and also supporting gradual lightening for hair or body hair—the range brings options for anyone who wants easy care without skipping protection.

Sun In Lightening + Hydrating Spray

The concept is simple: use the sun to hydrate and lighten at the same time. Phytoervas says the Sun In Lightening and Hydrating product creates light-reflecting highlights with a progressive effect that varies according to your natural hair color.

It also offers conditioning action and includes chamomile extract and macadamia oil, positioned to help protect hair while it lightens. The brand notes an updated, more potent formula and an easy-to-apply spray format.

Sun In Body Lightening + Hydrating

For those who like to lighten body hair, Sun In Body is presented as a lightener with the same hydration focus. According to the product description, using a blow-dryer’s heat on the area after application helps achieve a lighter tone.

The result is gradual, allowing more control over the shade you want.

Sun In Multi-Use with UV filter

If your plan shifts between street parties and the beach, the multi-use option aims to cover both. The formula combines vitamins E and B5, coconut oil, and mango butter, marketed to treat dry hair and help repair strands stressed by chemical processes and external damage.

Phytoervas says it penetrates the hair fiber to restore nutrients, boosting shine, hydration, and softness. It’s also described as emollient and anti-frizz, helping with split ends and offering heat protection, plus a UV filter for quick, practical care.

Phytoervas’ vegan positioning

Positioned as a pioneer in vegan and natural care, Phytoervas offers products for hair, body, and home. The brand highlights formulas without sulfates, parabens, or dyes, and points to its PhytoComplex (flax, wheat, and quinoa) as a blend designed to support nourishment and restoration for hair and skin, while also helping slow visible aging.

Photo: Press release