Catharine Hill becomes first sponsor of RuPaul’s DragCon Brazil 2026, blending pro makeup with drag power in São Paulo on June 5-6.
This Brazilian beauty brand, known for quality makeup and affordability, strengthens ties to the drag community. The Expo Center Norte event launches Latin America’s top LGBTQIAPN+ fair.
Deep Roots with Drag Artists
Over 40 years strong, Catharine Hill supports pros and performers with educational content and event activations, like fast makeup at CCXP in December 2025 alongside DragCon.
Drag is artistic expression, technique, identity, and beauty through makeup. Joining DragCon Brazil is an honor.
Julia Benedetti, Catharine Hill CEO, emphasizes the brand’s natural fit with high-performance looks.
RuPaul’s DragCon Brazil 2026 connects brands and creators. Expect more sponsors soon.
Photo: Disclosure
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