Cia Athletica introduces HYROX in Brazil, blending running and strength in accessible, group workouts for all levels.
The worldwide hit follows its FIBO success, the top global fitness expo in Germany.
Simplicity and accessibility in HYROX
Cia Athletica rolled out HYROX classes in December 2025. Over 10,000 tried it at Germany’s FIBO.
Cacá Ferreira, corporate technical manager, credits its appeal to simple, functional moves without high complexity.
Anyone can join, making HYROX truly inclusive.
It pairs running with full-body exercises, perfect for groups.
Community vibe and motivation
Group energy drives engagement. Everyone sweats and feels the workout.
Cacá notes the post-class accomplishment boosts motivation.
HYROX taps into the global rise of challenging yet approachable strength training.
Expansion and kids’ version in 2026
Cia Athletica eyes wider rollout in 2026. Hyrox YoungStars targets kids with running and fun challenges.
Current units: Kansas SP, Anália Franco SP, RibeirãoShopping Ribeirão Preto SP, Galleria Shopping Campinas SP, Shopping Pier 21 Brasília DF, BarraShopping RJ.
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