La Roche-Posay and Vichy Dercos offer free beauty experiences at Barra Shopping until March 5 — with personalized consultations and exclusive products.Rio de Janeiro’s summer is packed — beach days, packed schedules, and endless social commitments. But this season, Barra Shopping is making a strong case for self-care with two free activations promoted by L’Oréal Dermatological Beauty. Visitors can test products, get expert guidance, and enjoy a genuine beauty pause in the middle of the busiest time of year.Both experiences are part of the L’Oréal Group‘s ongoing mission to bring beauty science closer to everyday life — through brands like La Roche-Posay, Vichy, CeraVe, and SkinCeuticals.
Hyalu B5: 27x more hyaluronic acid for your skin
The Hyalu B5 Experience – La Roche-Posay showcases the latest products in the line, now powered by the patented Hyalu-Lock™ technology. This innovation delivers 27x more hyaluronic acid into the skin compared to previous formulas.At the activation, visitors can try products through guided sessions and receive personalized skin care advice. The event is free and open to all.
Discover how Hyalu B5 can elevate your skin care routine through guided product trials and personalized expert recommendations.
Vichy Dercos: a free scalp health clinic
The Hair Longevity Clinic – Vichy Dercos is designed for anyone curious about hair loss and weakening strands. The space offers technology-assisted scalp assessments with specialists, plus a personalized hair treatment on-site.Participants also walk away with exclusive gifts and discounts — making it a rare chance to get professional-level hair diagnostics at no cost.
Service Info
Hyalu B5 Experience – La Roche-PosayVenue: Barra Shopping – Rio de JaneiroDates: February 18 – March 5, 2026Hours: Posted at @larocheposaybrFree admissionHair Longevity Clinic – Vichy DercosVenue: Barra Shopping – Rio de JaneiroDates: February 18 – March 5, 2026Hours: Posted at @vichybrasilFree admissionPhoto: Divulgação
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