Drogarias Pacheco and Neutrogena® revamp Ipanema kiosk with DJ sets, giveaways, and free sunscreen for beachgoers to enjoy summer safely.
Beachside Experiences Await
The kiosk near Posto 9 on Ipanema Beach features branding from both companies. Visitors get free sunscreen applications, branded goodies, and live DJ performances.Events run weekends and holidays throughout summer. Open to all, promoting essential skin protection under the sun.
We want to prove we’re allies to Rio locals in every situation, bringing health and wellness to daily life, especially in summer. Our Neutrogena® partnership delivers exclusive experiences, highlighting skin care importance.
Said Adriana Brito, marketing and private labels director at Grupo DPSP, which owns Drogarias Pacheco.
Building Brand Connections
The activation boosts visibility and consumer ties. “Such events strengthen relationships and expand reach,” adds Adriana.Grupo DPSP runs over 1,650 stores across nine Brazilian states and the Federal District, blending 132-year-old Drogarias Pacheco with 82-year-old Drogaria São Paulo. Services include physical stores, e-commerce, and apps.Photo: Press Release
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