Natura Aura Alba Wins Fragrantica 2025 Top Spot

Natura Aura Alba named Brazil’s best women’s perfume at Fragrantica Readers’ Choice Awards 2025. Essencial Sentir secured 2nd in men’s category, boosting the brand’s prestige.Natura, Brazil’s perfumery leader and among the world’s top five fragrance brands, topped the rankings. The 2025 launch, Natura Aura Alba, earned votes from Brazilian platform users.Beyond the main award, Aura Alba‘s design ranked 10th for Most Beautiful Bottle of the Year. It was Brazil’s sole entry in that top 10.

The Science and Poetry of Rosa Alba

The fragrance blends science and poetry. It features natural oil from Rosa Alba, sourced in Konare, Bulgaria. Natura’s exclusive perfumer Verônica Kato partnered with Jean-Christophe Hérault.They crafted a modern, sophisticated floral path. Thus, Aura Alba pioneers authorial perfumery.

We explored unexpected texture paths that lift the rose’s imagery from the commonplace to sophistication and enchantment. We created something truly novel: a gift from Natura to global perfumery.

Tatiana Ponce, Natura’s VP of Marketing and R&D.

Line Expansion and More Wins

Aura Alba‘s success sparked extensions. They include Body Oil and Velvety Body Cream, launching nationwide in March. These turn the perfumery gem into daily wellness rituals.In men’s scents, Essencial Sentir from 2024 took 2nd as Best Men’s Fragrance of 2025. It elevates the Essencial line for discerning consumers.Award-winning items and Aura Alba extensions are now available. Find them in digital channels, e-commerce, app, physical stores, and the nationwide Beauty Consultants network.