Natura launches sensory pop-ups and patisseries in five cities to debut its Tododia Strawberry and Golden Vanilla line.
Inspired by the gourmandise trend, the new Natura Tododia Strawberry and Golden Vanilla line transforms self-care into a sweet, sensory delight. To celebrate, Natura will host immersive experiences in Belo Horizonte, Recife, Fortaleza, São Paulo, and Campinas throughout March, combining beauty, aroma, and flavor.
Natura Tododia Patisserie
The journey begins in Belo Horizonte (MG) at Copa Cozinha – Savassi from February 25 to March 22, where visitors can test products and enjoy desserts inspired by the collection. Free patisserie sessions are offered via registration on Sympla. The same experience arrives in Recife (PE) at Brûlée Pâtisserie – Graças from March 6 to 29.
Interactive Stations Across Brazil
For visitors in Fortaleza, São Paulo, and Campinas, Natura will set up interactive pop-up stations in major shopping centers. The activities take place from March 5 to 29, with free admission and open access.
At the Experimentation Station, consumers can try the products and assemble their perfect care “recipe.” Meanwhile, the Game Station features a retro claw machine with guaranteed prizes, adding a playful touch to the brand’s launch.
Where to Find the Collection
The Tododia Strawberry and Golden Vanilla line includes Body Splash, Scrub, Biphasic Oil, Bar Soap, and Body Creams, including a unique meringue-textured version. Available through Natura consultants, physical stores, and the brand’s online shop: https://www.natura.com.br
Photo: Courtesy

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