Natura Una launches its new Stick Foundation SPF 50, combining hydration, sun protection, and a natural finish in a practical format.
Designed for those who value skin care and convenience, the creamy stick foundation offers light to medium coverage with a silky, blendable texture. Perfect for everyday use, it merges makeup and skincare in one step.
Enriched with hyaluronic acid, it provides immediate and long-lasting hydration, while SPF 50 shields skin from sun damage for up to 24 hours. Ideal for normal to dry skin, it delivers a natural glow with reliability throughout the day.
Beauty innovation in motion
The product was born under the brand’s Beauty Experts initiative — a collaborative committee of specialists and creators who help design new launches. “We created a co-creation model where our community actively shapes trends and product development,” says Tatiana Ponce, CMO and Head of Innovation at Natura.
“We bring together performance, care, and practicality — exactly what consumers want today.” — Tatiana Ponce, Natura
The initiative aligns with the skinmalism movement, which values minimalist routines and multifunctional products. According to Tatiana, the stick format, high SPF, and hyaluronic ingredients represent a clear trend toward simplifying skincare and beauty.
The Stick Foundation SPF 50 is available in 12 shades through Beauty Consultants, Natura stores, and the brand’s online shop.
Photo: Divulgação
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