O Boticário reveals Marina Sena’s “scent” with Her Code

The online mystery turns into a campaign: Marina Sena fronts Her Code, answering the question that took over social media about what she “smells like.”O Boticário has named Marina Sena as the face of Her Code, which the brand positions as the world’s first women’s fragrance line with scents that awaken sensuality*. The artist will lead communications for the “Triad” of Her Code, Her Code Touch, and Her Code Clímax—linking fragrance, identity, and pleasure through a narrative built on presence and desire.The partnership taps into a question that’s been circulating online: what does Marina Sena “smell like”? Now, the curiosity gets an official answer. With O Boticário, the singer shares her favorite scent and invites the public into Her Code’s universe—where fragrance shifts from a simple accessory to a personal code, almost like a secret revealed on skin.

Her Code as a personal signature

Known for her magnetic stage presence, Marina Sena is presented as the match for a fragrance designed for women who embrace the pleasure of being themselves—no permission needed. For the brand, the choice underscores a desire to speak to a generation that treats perfume as memory, identity, and a signature scent.

“Her Code was born as a pioneering brand in the territory of female pleasure and, since 2023, has led a movement to deconstruct taboos and encourage women on their self-discovery journeys. Marina Sena’s arrival embodies the contemporary woman we connect with: authentic, the author of her own narrative, and someone who moves naturally between mystery and protagonism. By combining the artist’s magnetism with our innovation DNA, we’re not only announcing a campaign—we’re reaffirming O Boticário’s commitment to sparking conversations about freedom and self-knowledge through high perfumery,” says Carolina Carrasco, Branding and Communication Director at O Boticário and Quem Disse Berenice.

Notes and composition

Built around a fruity-woody signature, Her Code Eau de Parfum was created by perfumer Louise Turner. The blend combines juicy red fruits—highlighting cherry—with an intoxicating bouquet of white flowers like jasmine, wrapped in soft, warm woods such as cashmere and sandalwood. The goal is an intense, enveloping presence that lingers.

“Perfume is a scent signature, and it has always been something very intimate and important to me—almost like a secret you choose when to reveal. Her Code carries that sense of mystery, presence, and leaving a trail. It really connects with me and the way I express myself,” Marina Sena comments.

Carnival activations

Over Carnival, the collaboration expands into special activations. Marina Sena will make her debut at Baile da Arara wearing an exclusive look by Leandro Porto inspired by Her Code—framing the fragrance as part of a personal ritual for living each moment intensely.*Sensuality-awakening effect proven by ChériScentz fragrance technology, exclusive to Her Code and Her Code Clímax versions.Photo: Divulgação