O Boticário unveils menstrual care line blending science and comfort

Cuide-se Bem Cereja de Fases is Brazil’s first beauty line for the menstrual cycle, featuring warming formulas and neuroscience-inspired scents.

O Boticário is redefining self-care with Cuide-se Bem Cereja de Fases, the country’s first complete cosmetic line designed to accompany every stage of the menstrual cycle. The collection combines science, comfort, and emotional care, encouraging women to embrace their bodies’ natural rhythms without stigma.

Developed in a collaborative process with Pantys, a pioneering menstrual wellness brand, and backed by the Women’s Research Center of Grupo Boticário, the collection brings thoughtful innovation and scientifically tested benefits.

Beauty guided by empathy

“This was a chance to bring the menstrual conversation into the beauty world,” says Emily Ewell, CEO of Pantys. According to Bruna Nunes, Body & Bath Director at Boticário, the launch “extends self-care to recognize women’s real, cyclical needs.”

Products for every moment

The ten-product collection was created to comfort throughout the month—from relaxing baths to moisturizing and scent rituals. Highlights include the TPM Thermal Body Oil, which simulates a warming pad effect, and the Arnica Relaxing Cream, helping relieve cramps and fatigue.

For everyday use, the Moisturizing Lotion provides up to 48 hours of softness, while the Body Splash ensures freshness all day long. The line also features anti-acne patches, a prebiotic intimate spray, and a themed pouch for menstrual essentials.

The fragrance, developed using neuroscience, blends cherry and white chocolate notes to evoke warmth and serenity—an olfactory embrace that soothes both body and mind.

The full line is now available across Brazil in stores, online, through the brand’s app, or via official WhatsApp ordering at 0800 744 0010.

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