Two Korean skincare giants arrive in the country through strategic partnership with UMMA, strengthening structured access to K-Beauty in the Brazilian market.The Brazilian K-Beauty market welcomes two major names. Round Lab and K-Secret officially join the portfolio of KS Cosméticos, a move made possible through a strategic partnership with UMMA, the global K-Beauty distribution platform by Craver Corporation, affiliated with Goodai Global, which connects over 200 Korean brands to different international markets.Internationally recognized for its formulas focused on strengthening the skin barrier and using ingredients like deep mineral water and soothing actives, Round Lab has become a benchmark in minimalist and effective routines. Meanwhile, K-Secret stands out for combining high performance with practicality, featuring modern formulations that keep pace with today’s fast-moving consumer lifestyle — a defining trait of the new generation of K-Beauty.The brands’ arrival expands structured access to Korean skincare in Brazil, focusing on regulatory compliance, supply chain predictability, and global portfolio alignment — factors that have become decisive in an increasingly mature and demanding market.
Strengthening established brands
Beyond adding Round Lab and K-Secret, the partnership also strengthens operations for brands already in KS’s catalog, such as Medicube and Beauty of Joseon, which will now be officially sourced through this new supply structure via UMMA, enhancing supply chain consistency, product line expansion, and integration into the global ecosystem.
The Brazilian market has matured. Today, having good brands in your portfolio isn’t enough; it’s essential to ensure structured access, global alignment, and full regulatory compliance. The partnership with UMMA reinforces exactly that vision
Jimmy Lee, director of KS Cosméticos
The company operates as a distributor in Brazil and brings together more than 30 international K-beauty brands in its portfolio, along with its own brand, SISI Beauty.Photo: Press Release
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