Vivelavu turns Ipanema into a sensory stage for ZIEL’s launch on Jan 28, featuring an exclusive window display, cocktails, and upcycled beauty.
Known in Rio for its authorial curation, Vivelavu will host the debut of ZIEL on January 28, from 5 pm to 8 pm. The activation also includes an exclusive storefront display running from January 26 to 30, reinforcing the concept of a space where beauty, wellbeing, and sensoriality meet.
An exclusive window and a sensory storyline
At Vivelavu, launches are designed as experiences rather than simple product presentations. For ZIEL’s arrival, the store will be styled around grapes from Brazil’s Rio Grande do Sul, building a natural, elegant atmosphere that mirrors both the shop’s identity and the brand’s narrative.
The visual concept also carries meaning. It translates the idea of Upcycling Beauty—often referred to as circular beauty—at the heart of ZIEL’s positioning.
From grape seeds to high-value skincare actives
ZIEL develops products by reusing naturally high-biological-value ingredients that would otherwise be discarded. Grape seeds, rich in antioxidants, represent this transformation, turning natural residues into effective cosmetic actives.
Presented as a Circular Beauty brand, ZIEL blends nature and science through clean formulas designed for results with environmental responsibility. With this launch, the brand becomes part of Vivelavu’s curated selection, aligned with today’s conscious consumer.
Founder Ana Koff introduces ZIEL
The event will welcome ZIEL founder and CEO Ana Koff, who will speak to guests and press about the brand’s philosophy—grounded in respect for nature and the pursuit of a more sustainable and fair future.
Created by a real woman for real women, ZIEL pairs high technology and high performance with 100% clean formulas, celebrating the authentic beauty of Brazilian women.
Magic Envelopes, cocktails, and live sax
During the window-display period, Vivelavu will run “Magic Envelopes,” offering up to 10% off plus exclusive gifts. The goal is to invite interaction and make shopping part of the experience.
On launch day, guests will also find a special cocktail-style spread featuring organic grape juices, antioxidant fruits, and a selection of nuts. A saxophonist performance adds charm and a light, flowing rhythm to the sensory proposal.
With this activation, Vivelavu reinforces its role as a platform for discovery and sensorial retail. ZIEL arrives in Rio highlighting a message that turns waste into beauty actives, consumption into awareness, and purpose into experience.
Service information
Vivelavu
Address: Rua Garcia d’Ávila, 173 – Store F – Ipanema, Rio de Janeiro
ZIEL Launch: January 28
Time: 5 pm to 8 pm
Instagram: @vivelavu
Foto: Divulgação
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