From February 20 to 27, Eisenbahn launches the Combo Premiado action in bars across São Paulo, Campinas, and Ribeirão Preto with rock shows and rewards.
Eisenbahn, the premium beer from the HEINEKEN Group and sponsor of the PWR UP TOUR in Brazil, created a special route for AC/DC fans who missed out on concert tickets. The Combo Premiado Eisenbahn campaign brings exclusive prizes and themed experiences to selected bars in the three cities.
Fans over 18 can join by purchasing two Eisenbahn long neck beers of any style — Pilsen, Unfiltered, IPA, Session IPA, Pale Ale, or Weizenbier — and registering their data with the brand’s promoters. Participants will receive a surprise box containing a personalized glass or exclusive Eisenbahn merchandise.
“We want to reward those who keep rock alive out of love and passion for music,” says Giovanna Abreu, senior marketing manager at Eisenbahn.
Five stops of pure rock
The Combo Premiado Eisenbahn tour features live cover bands and special activities at the following venues:
São Paulo (Feb 20) – Bar Kia Ora, R. Dr. Eduardo de Souza Aranha, 377 – Itaim Bibi (8 PM – 12 AM)
Ribeirão Preto (Feb 22) – VAT Rock Bar, R. Américo Brasiliense, 968 – Centro (6 PM – 10 PM)
São Paulo (Feb 23) – Manifesto Bar, R. Ramos Batista, 207 – Vila Olímpia (8:30 PM – 12:30 AM)
Campinas (Feb 26) – Grainne’s Pub, R. Padre Almeida, 170 – Cambuí (8 PM – 12 AM)
São Paulo (Feb 27) – Bar O’Malley’s, Alameda Itu, 1529 – Jardim Paulista (8 PM – 12 AM)
Through this initiative, Eisenbahn strengthens its Eisen Rock Station platform, launched in 2025, which connects beer to the rock scene through live music and unique experiences that celebrate the spirit of the stage.
More details and full terms: https://cloud.novidades.heineken.com.br/eisen-acdc
Photo: Disclosure/Eisenbahn
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