Hello Kitty hits Rei do Mate with exclusive Supercups sparking collector frenzy! Three designs launched January 12, with 27 more coming soon.
Kawaii magic in everyday cups
Rei do Mate rolls out collectible Supercups featuring Hello Kitty and Friends, blending cute designs with mate-drinking vibes. Icons like Hello Kitty, My Melody, Kuromi, and Keroppi star on the initial lineup, available at all stores while supplies last.
This first phase offers three exclusive models. The full collection will expand to 27 unique designs, released gradually for a limited time. A must-have for fans young and old!
Hello Kitty and Friends is a brand that spans generations, echoing values like friendship, lightness, and positivity—core to Rei do Mate’s spirit too.
Antônio Carlos Nasraui, Rei do Mate’s CEO, says the collab keeps the brand tuned into youth culture and trends. “These Supercups aim to deliver an emotional, fun, and memorable experience,” he shares.
From functional sip to collector’s gem
The launch cements Rei do Mate as a fresh, inclusive brand fusing pop culture, lifestyle, and Brazilian roots. These cups aren’t just practical—they’re coveted keepsakes boosting fan engagement throughout the campaign.
Grab yours at stores before they’re gone!
Photo: Divulgação
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