Tânia Maria fronts BK® campaign to boost Brazilian cinema

Tânia Maria leads Burger King®’s rally for Brazil’s unprecedented nominations—plus Cinépolis tickets via Clube BK® points.

Brazilian cinema is enjoying a rare moment in the global spotlight, and Burger King® is turning online buzz into seats filled at the theater. Teaming up with Cinépolis, the brand launched a Clube BK® points redemption that lets fans trade loyalty points for movie tickets—nudging audiences to show up for a nationally made film already recognized across major international awards circuits.

Tânia Maria’s video call-to-action

The campaign is driven by a video featuring Tânia Maria as the voice of Brazil’s “cheering section.” In the spot, the actress celebrates the film’s unprecedented nominations and urges fans to support Brazilian talent in person, framing Cinépolis theaters as the place to experience it with comfort and premium viewing options.

https://www.youtube.com/watch?v=PgREg7Vsm8E

How it works: Clube BK® points for tickets

Starting January 22, Burger King® loyalty members can use points in the BK® app to redeem tickets, while supplies last (500 total).

Redemption options include:

100 points: 01 standard ticket (valid every day for 2D and 3D screenings).

200 points: 01 VIP ticket (valid for VIP, MacroXE, 4DX, IMAX and Junior formats, subject to availability).

To spread access, each CPF (Brazilian taxpayer ID) can redeem up to 2 tickets.

Giulia Queiroz, Burger King®’s marketing director, says the brand aims to be part of “the conversations that move the country,” and sees global recognition of Brazilian talent as a point of pride—one it can help fans take part in.

Cinépolis highlights its support for local films

Cinépolis points to a track record of initiatives that broaden access to Brazilian releases nationwide. The chain also mentions its “Seleção Especial Cinépolis,” a program tied to special ticket conditions for major launches and award-recognized films, noting that O Agente Secreto recently took part.

Willy Cravo, Marketing and Commercial Director at Cinépolis Brazil, says the goal is to bring audiences into a “historic moment” with immersive viewing—while strengthening Brazilian cinema by expanding its reach in theaters.

What you get after redeeming

Tickets are available through the BK® app while inventory lasts: 250 standard and 250 VIP. After redeeming, customers receive a voucher/code to use at participating Cinépolis locations across Brazil.

Service

Starts: January 22.

Where to redeem: Burger King® app (Clube BK®).

Total quantity: 500 tickets (250 standard and 250 VIP).

100-point option: 01 standard ticket (2D and 3D).

200-point option: 01 VIP ticket (VIP, MacroXE, 4DX, IMAX and Junior, subject to availability).

Limit: up to 2 tickets per CPF.

Validity: 6 months, counted from 01/22/2025.

Participating Cinépolis list: https://bit.ly/BKCinepolis

Code usage: Cinépolis website, app or ATM.

Note: Customers must check whether their city has a participating Cinépolis theater before redeeming.

Foto: Divulgação