Manchester United is set to reveal its inner workings at a pivotal moment in its modern history. All or Nothing: Manchester United, announced by Prime Video, will follow the club throughout the 2026/27 season — the same campaign that marks its return to the UEFA Champions League.
Premiering in 2027, the documentary will launch globally across more than 240 countries and territories, included with a Prime membership. Filming begins at the start of the upcoming European season, capturing a period defined by transition, ambition, and renewed expectations.
Unprecedented behind-the-scenes access
The All or Nothing franchise is known for its intimate portrayal of elite sports, and this edition focuses on one of football’s most iconic institutions. With an estimated global fanbase of 1.1 billion, Manchester United offers a scale rarely matched in world sport.
Cameras will follow the team inside Old Trafford and the Carrington training complex, providing insight into both matchday intensity and the daily operations that shape performance at the highest level.
The series aims to capture the emotional highs and lows experienced by players and staff, revealing the pressure and expectations that come with representing such a globally recognized club.
A defining season
The 2026/27 season carries particular significance. It marks Manchester United’s return to Europe’s top club competition, adding an extra layer of tension and narrative depth to the documentary.
This context naturally elevates the storytelling, as the club balances competitive demands, internal rebuilding, and the expectations of a vast global audience.
Director of Communications Toby Craig emphasized the timing of the project.
“Now is the right time to open our doors and let fans around the world see what happens behind the scenes of a club that means so much to the football community.”
Expanding Prime Video’s sports slate
For Prime Video, the series represents another step in building a strong sports content portfolio. The platform has increasingly combined live rights with original storytelling to engage global audiences.
Tara Erer highlighted the broader appeal of the project.
“Manchester United is more than a football club — it’s a global phenomenon. This is exactly the kind of story we want to tell.”
The production joins previous entries such as All or Nothing: Brazil National Team, Arsenal, Tottenham Hotspur, and Manchester City, reinforcing the franchise’s global success.
A club of global scale
With 146 years of history and 69 major titles, Manchester United stands among the most successful and valuable sports brands in the world.
Its global reach translates into significant revenue streams, including sponsorships, broadcasting rights, merchandising, and digital engagement — all of which contribute to its enduring prominence.
The series offers a rare opportunity to observe how this global institution operates during a high-stakes chapter in its ongoing story.
Event Info
- Series: All or Nothing: Manchester United
- Platform: Prime Video
- Release: 2027
- Availability: 240+ countries and territories
- Season covered: 2026/27
- Filming start: beginning of the next European season
