With 18,500 attendees expected, BiS SiGMA South America 2026 turns São Paulo’s post-Easter calendar into a major corporate event with wide economic impact.
Latin America’s Largest iGaming Event Returns in April
From April 6 to 9, the Transamerica Expo Center in São Paulo hosts the BiS SiGMA South America, the largest iGaming and betting event in Latin America. The 2026 edition expects 18,500 participants — including executives, investors, and international delegations — establishing the event not only as an industry reference, but as one of the most significant drivers of business tourism in Brazil.
A Boost for Hotels, Restaurants, and the Local Economy
The predominantly executive profile of attendees drives high demand for corporate hotels and upscale accommodations. The timing is strategic: held right after the extended Easter holiday — a period when business travel typically slows — the event cuts down on post-holiday occupancy gaps and keeps São Paulo’s hospitality sector humming.
São Paulo’s dining scene benefits just as much. Widely recognized as Latin America’s top culinary hub, the city offers award-winning restaurants, corporate rooftops, and international cuisine options that become natural venues for strategic dinners, deal-making meetings, and premium networking activations running alongside the main program.
A Multiplier Effect Across Multiple Sectors
Flávio Figueiredo, managing director of the event, underscores the breadth of the economic impact.
Events of this magnitude activate a broad economic chain. We are talking about hospitality, gastronomy, executive transport, infrastructure suppliers, production companies, and temporary teams. It’s a multiplier effect that benefits different segments of the local economy.
Event services, tech and assembly companies, creative economy professionals, and temporary workers are among the segments that directly benefit from the demand surge the conference generates.
São Paulo as the Industry’s Strategic Hub
Alessandro Valente, chairman of BiS SiGMA South America, connects the sector’s growth to São Paulo’s central role in the region.
BiS SiGMA South America reflects the market’s maturity and reinforces the city’s strategic position as the industry’s meeting point. São Paulo brings together infrastructure, air connectivity, and a business ecosystem capable of supporting global events.
Latin America’s largest metropolis combines an extensive domestic and international air network, a diverse hotel offering, and a robust corporate environment — all of which sustain its leadership in business tourism and cement its status as the region’s strategic capital for the gaming and betting industry.
Tourism, Regulation, and Corporate Vocation
Miriam Petrone, president of ABRAJET-SP (Brazilian Association of Tourism Journalists of São Paulo), highlights the event’s broader significance.
BiS SiGMA, Latin America’s largest gaming event, goes beyond a sectoral gathering and establishes itself as a key driver of business tourism in São Paulo. The presence of professionals, investors, and international delegations directly impacts hospitality, gastronomy, mobility, and the entire service chain, while also advancing the responsible debate on gaming regulation in Brazil. For ABRAJET-SP, events of this scale reinforce the city’s vocation as one of the continent’s leading hubs for events and business.
Event Details
Event: BiS SiGMA South America 2026
Dates: April 6–9, 2026
Venue: Transamerica Expo Center — São Paulo, Brazil
Information and accreditation: www.bis-sigma.com
Photo: Press Release
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