With a suitcase, boarding pass and a Gloria Groove show, CVC at BBB brings the reality show an immersive party that turns travel destinations into live experiences.
This Wednesday’s (8) activation places the brand inside the house with a concept that goes beyond traditional sponsorship. Instead of simply branding the party, the company builds a full narrative inspired by the world of travel.
The experience starts before the music. Contestants receive a suitcase with a “boarding pass,” setting the tone for the night from the very first moment. In addition, the outfits follow the same idea, with visual references to destinations, passports and tourism symbols.
CVC at BBB brings travel to the set
The party design was created as a journey through different settings. The entrance simulates boarding a cruise and leads participants into spaces inspired by classic travel experiences.
Highlights include snow-themed areas referencing Chile, safari-inspired spaces, urban settings and a themed bar inspired by Parisian cafés. At the same time, interactive activations encourage engagement and hands-on participation.
The main stage channels the atmosphere of a Brazilian resort, with scenery tied to beaches and leisure. Meanwhile, the dance floor was designed as a giant scenic suitcase, with LED panels displaying different destinations throughout the night, underscoring the breadth of the company’s portfolio.
Show and activations boost engagement
Among the planned experiences, housemates will be able to try a roller coaster simulator. That ties the activation to theme parks and entertainment, one of the relevant categories within CVC’s offerings.
The party will also feature a performance by Gloria Groove, adding even more cultural reach to the activation on television and social media. As a result, the project blends entertainment, branding and immersive experience in one of Brazil’s biggest media showcases.
Strategy focuses on emotional connection
“We strongly believe in the power of experiences to connect people with the desire to travel. Being present in an environment like BBB allows us to show, in a light and engaging way, that CVC is much more than travel packages: we are a complete travel platform, with solutions for different profiles and moments,” says Emerson Belan, VP of Sales at CVC Corp.
According to the company, the initiative is part of a broader strategy to expand its presence on high-reach platforms. In this way, the brand aims to strengthen its emotional bond with consumers and translate its portfolio into experiences that feel closer and more inspiring.
Event Info
- Event: CVC themed party at Big Brother Brasil
- Date: Wednesday, 8
- Musical guest: Gloria Groove
- Concept: immersive experience inspired by the world of travel
- Set highlights: cruise boarding, Chile-inspired snow area, safari spaces, urban settings, Parisian café bar, Brazilian resort stage and suitcase-shaped dance floor
- Interactive activation: roller coaster simulator
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