In central Curitiba, Mabu Curitiba Business turns suites and event rooms into Festival de Curitiba spaces, boosting its business tourism profile.
With each new edition of the Festival de Curitiba, the hotel expands far beyond lodging and takes on a central role in the event’s operation. Set in Praça Santos Andrade, the property has become the festival’s official headquarters and a strategic meeting point for the city’s travel and events industry.
Since early March, two event rooms inside the hotel have been adapted to host the festival’s official office. At the same time, one suite is completely reimagined every year and now serves as a press room and an exclusive setting for sponsors and invited guests.
Festival de Curitiba at Mabu Curitiba Business
For 2026, the themed room is designed by Jordana Fraga. The concept pays tribute to artists Teuda Bara and Mauricio Vogue, translating the spirit of theater through a vibrant mix of color, texture and scenic elements.
Costumes on display, colorful furniture and cozy rugs shape the room’s visual narrative. As a result, the hotel creates an immersive experience that brings hospitality and culture together in a tangible way.
Business tourism in focus
The initiative reflects a broader movement in business tourism: the growing value of immersive and personalized hotel experiences. In this context, Mabu Curitiba Business uses its layout and flexibility as a competitive edge.
We believe art has the power to transform spaces and create genuine connections. By opening the hotel to Festival de Curitiba, we deliver more than infrastructure: we create experiences that leave a mark on everyone who comes through and reinforce Mabu’s role as a hub for culture, business and relationships, says João Biancardi, Marketing and Customer Experience Director at Grupo Mabu.
According to the executive, the versatility of the spaces is one of the property’s biggest draws for companies and organizers. That way, the hotel presents itself not just as accommodation, but as a platform for activations, meetings and tailor-made events.
Each edition of the festival challenges us to reinvent how the hotel is used. That flexibility allows companies and organizers to see new possibilities for events, activations and exclusive experiences within the property, João Biancardi adds.
By combining creativity, infrastructure and operations, Mabu Curitiba Business strengthens its position as a relevant player in the events segment. It also shows how hotels can act as active partners in major cultural events and in the development of an urban destination.
Event Info
- Venue: Mabu Curitiba Business
- Location: Praça Santos Andrade, Curitiba, Paraná, Brazil
- Event: Festival de Curitiba
- Space use: official festival office, press room and exclusive events
- 2026 themed room: designed by Jordana Fraga
- Honorees: Teuda Bara and Mauricio Vogue
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