Burger King® and Pepsi® launch sandwiches created by customers

“Your Bite, Your Rules” campaign turns bold orders into new sandwiches available until November 25.Burger King® and Pepsi® have joined forces in a bold new collaboration celebrating customer creativity. As part of the “Your Bite, Your Rules” campaign, real customer requests inspired three limited-edition sandwiches. The promotion runs from November 10 to 25 at participating restaurants and on the BK® app.

Sandwiches inspired by real orders

The new sandwiches bring to life unusual combinations requested by Burger King® fans:Big King Jalapeño Ardido: for those who love spice, with extra jalapeños. Cheeseburger Duplo Piclezudo: for pickle lovers who can’t get enough. Cheddar Duplo Cebolaço: packed with flavor — and plenty of onions.Customers can order them individually (from R$ 19.90) or as a combo (from R$ 29.90) in participating stores and via the BK® app. Delivery prices are R$ 24.90 (single) and R$ 34.90 (combo).

Creative campaign

The campaign was created by AlmapBBDO, with outdoor media by Streetwise and digital strategy by Jotacom. It reinforces Burger King®’s playful and daring personality, encouraging customers to customize their meals and try bold flavor combinations.

Service

Promotion period: November 10–25, 2025 Sandwiches: Big King Jalapeño Ardido, Cheeseburger Duplo Piclezudo, and Cheddar Duplo Cebolaço Prices: R$ 19.90 (single) | R$ 29.90 (combo) | Delivery: R$ 24.90 (single) and R$ 34.90 (combo) Available at: participating restaurants, self-order kiosks, counters, and BK® app delivery More info: bit.ly/SeuRangoPepsiBK