Cheddar wave at Méqui brings back iconic dip and new burgers

Méqui launches a cheddar-focused summer with the return of Piscininha de Cheddar, Duplo Cheddar McMelt, new Duplo Chicken Cheddar and app pre-sale in January.This summer, Méqui will be taken over by a creamy cheddar wave. The brand is bringing back the legendary Piscininha de Cheddar, a cult favorite among fans who love to dip everything in cheese, and the iconic Duplo Cheddar McMelt, one of the most requested items on the menu. Together, they headline the new Cheddar McMelt family, which now features six products.Alongside the classic Cheddar McMelt and the much-loved McFritas Cheddar Bacon, the line-up includes the Chicken Cheddar McMelt. The big news is the debut of the Duplo Chicken Cheddar McMelt, a new sandwich that reinforces the cheddar offering and is set to become a summer hit among cheddar lovers.

App-only pre-sale for cheddar fans

From 6 January, all products in the Cheddar McMelt family will be available in an exclusive pre-sale via the Méqui app. The campaign combines beloved classics with new options that aim to enhance the experience of those who can’t get enough of McDonald’s signature cheddar in Brazil.“Cheddar has been part of Méqui’s story for more than 30 years. What started as a limited-time launch gained a permanent spot on the menu because it stayed at the center of conversations and among our guests’ favorites. More than just an ingredient, it has become a cultural element of the brand, directly connected to people’s cravings,” says Ilca Sierra, Chief Marketing Officer for Arcos Dorados Brazil Division.According to her, this new cheddar wave reinforces Méqui’s commitment to listening to its fans and evolving the menu based on what they ask for. Cheddar, she notes, is “essential to the Méqui experience”, and the new campaign is a way of honoring that bond.

Piscininha de Cheddar returns with free McDelivery

The cheddar season at Méqui comes with an extra perk for delivery customers. From 6 to 31 January, anyone who orders a McOferta that includes any cheddar sandwich and adds the Piscininha de Cheddar to the order gets free delivery via McDelivery.Back on the menu, the Piscininha de Cheddar once again becomes the ideal side for dipping fries, burgers and snacks, reinforcing the playful, indulgent side of the campaign and expanding the ways cheddar can be enjoyed.

Cheddar line hits all Méqui restaurants on 13 January

The official launch of the Cheddar McMelt family in restaurants starts on 13 January in Méqui locations across Brazil and through all the brand’s sales channels. From that date on, customers will find the cheddar items in stores, drive-thru, the Méqui app and partner delivery platforms.By combining iconic menu items, new sandwiches and delivery benefits, Méqui is betting on a summer fully dedicated to cheddar lovers. To follow this and other news, fans can check out the brand’s social media at @mcdonalds_br.