A new YouTube interview series brings together Monja Coen, Geraldo Rufino and Carolina Martins to explore personal finance beyond numbers.
Me Poupe!, Brazil’s largest financial education ecosystem, has launched a new interview series on its YouTube channel that connects money to topics like spirituality, mental health, career and human behavior. The format is straightforward: each guest answers seven questions and closes with a reflection directed at the audience.
Finance with a human lens
The series is built on a simple premise: talking about money goes far beyond spreadsheets. Each episode ties financial life to real-world experiences, showing how personal choices, life context and emotional well-being shape the way people relate to their finances.
The opening episode features Monja Coen, a Buddhist nun who guides viewers through a conversation on consumption, balance and the role money plays in the pursuit of happiness. The second episode brings entrepreneur Geraldo Rufino, who shares his story of resilience and argues that optimism and financial intelligence are inseparable when building lasting results.
When debt meets mental health
The third guest is Tatiana Pimenta, founder of Vittude, Brazil’s largest corporate mental health platform. She examines how debt and financial insecurity affect professional performance and well-being in the workplace — a connection that rarely gets the attention it deserves in mainstream financial discussions.
Carolina Martins closes the first season
The first edition wraps up on Friday, April 10, with Carolina Martins — the most-followed woman on LinkedIn in Latin America and Africa, with 3 million followers, and recognized among the platform’s top 50 global creators. The episode dives into career building, personal branding, social media strategy and how professionals shape their public image over time.
The goal of this project is to expand Me Poupe!’s reach and broaden the conversation around financial education. By bringing together different stories and perspectives, we want to show that our relationship with money is tied to our choices, our context and the way each person sees their own journey.
Fernando Schmitt, CEO of Me Poupe!
About Me Poupe!
Founded in 2015 by journalist Nathalia Arcuri, Me Poupe! was born out of a mission to break down language barriers and democratize access to financial education in Brazil. Today, the company describes itself as a finpactech — a social impact company focused on making financial freedom accessible to everyone. Its ecosystem blends humor, information, technology and trained specialists to prove that financial independence is within everyone’s reach.
Event Info
- Interview series on the Me Poupe! YouTube channel
- First edition: 4 episodes
- Guests: Monja Coen, Geraldo Rufino, Tatiana Pimenta and Carolina Martins
- Final episode of the first edition: Friday, April 10, 2026
- Where to watch: Me Poupe! YouTube channel
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